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Top 5: Fashion Holiday Campaigns

Waiting for December 25th, we review the most interesting Christmas ad campaigns of recent years

Top 5: Fashion Holiday Campaigns  Waiting for December 25th, we review the most interesting Christmas ad campaigns of recent years

Only a few days to Christmas. Did you decorate the house? Did the tree? Bought gifts? Well, even the biggest fashion brands get ready to celebrate the most awaited period of December every year, how? Making holiday campaigns. NSS reminds you of the coolest ones dedicated to these magical weeks presented in recent years: from Snoop Lion version A Christmas Carol for adidas to the homage to Billy Elliot by Burberry. Which one do you prefer?

Gucci (2018)

They party hard at Gucci. Petra Collins immortalizes the crew of cool boys and cool girls of the brand that, very stylistic and eccentric is unleashed waiting for the new year, showing off the most iconic items of the latest collections: from ready-to-wear metallic colors to GG Marmont bags in matelassé leather from sports-inspired pieces to new jewels and two-tone oversized glasses. It is a riot of balloons, champagne and glitter that resembles a festive mash-up between an 80's John Hughes movie and an ABBA video. A curiosity: the location of the campaign is Le Roi, a cinema and dance hall located in Turin. Inaugurated in 1926, its interior was redesigned by the Italian architect, designer and photographer Carlo Mollino in the 1960s.

Lacoste (2016)

Jean Paul Goude reinterprets the Lacoste crocodile in the Holiday 2016 campaign, turning it into a Christmas tree ready to be decorated that is very reminiscent of the Edward Scissorhands hedges-sculpture. The legendary fashion photographer also plays with another iconic French symbol. Did you guess which one? Easy: the Eiffel Tower, which in red, also becomes the perfect decoration for parties. In addition to creating images of the campaign, Goude creates a capsule collection composed of polo shirts, bomber jackets and accessories, all characterized by a small crocodile on a skateboard.

Burberry (2015)


At the Burberry home, Christmas is always celebrated in style. In 2015, however, the advertising campaign was particularly special. The British brand, in fact, staged a tribute to Billy Elliot, cult film, inspired by the events of the young classical dancer Philip Mosley who in that year celebrates the fifteenth anniversary. The photos of the project, taken by Mario Testino, portray Naomi Campbell, Rosie Huntington-Whitley, Romeo Beckham, Sir Elton John, James Bay and Michelle Dockery aka Lady Mary Crawley of Downton Abbey jump on a trampoline just as young Billy did on read in his bedroom, as can also be seen in the short film entitled Buberry Festive 2015 directed by Christopher Bailey with the T Rex’s Cosmic Dancer soundtrack.

Mulberry (2013)

Mulberry ads are always beautiful, those that, more than other brands, manage to evoke enchanting fairy-tale and sometimes surreal worlds, often thanks to the collaboration of photographer Tim Walker. The versions dedicated to Christmas holidays are no exception. Over the years, the popular British company has celebrated the art of making Christmas gifts with #WinChristmas; has launched the slogan It's What's Inside That Count with a short movie with the protagonists of the children who live the days around December 25th as if they were adults; but, above all, it has warmed our hearts with a fairy-tale Winter Wonderland. The 2013 advertising campaign, born from Mulberry's reinterpretation of the Harrods showcases, features fawns, owls, foxes, fairytale forest animals portrayed in the snow and the brand's accessories. A very Disneyish imagery that is very suitable for Christmas.

adidas (2012)

The sportswear giant wins the award as a brilliant idea of the year for turning Snoop Lion (formerly Dogg) into Ebenezer Scrooge, the celebrated star of A Christmas Carol. In the video accompanying the rapper's images in red overalls sitting on a throne, Ebenezer Snoop reinterprets the classic story of Charles Dickens and, during the night of Christmas Eve, is visited by the ghosts of the Past (Stan Smith), Present (David Beckham ) and Future (Derrick Rose and Rita Ora).