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IF! Italians Festival

The real creativity back on stage, 2-3-4 October

IF! Italians Festival  The real creativity back on stage, 2-3-4 October

It will take place on 2 3 and 4 October at the Teatro Franco Parenti in Milan, the first edition of IF! Italians Festival, an event conceived and promoted by ADCI - Art Directors Club and Italian AssoCom - Association of Business Communication in collaboration with Google (main partner of the project), entirely devoted to the theme of creativity as a basic element of communication and qualifying commercial, public and social. 

Over 70 events, including workshops, talks, seminars, exhibitions and workshops dedicated to new languages ​​and the relationship between creativity, culture and media. More than 100 Italian and international guests, including creative, advertising, marketing and communications experts, writers and performers from the United States, England, Germany, Sweden, Belgium, Holland, Spain and Egypt, as well as from all over Italy. 

Designed to bring together and update the world of advertising professionals in Italy (creative agencies, media, media centers and companies), but also to entertain a wider audience of onlookers and fans of multidisciplinary communication, the festival is under the patronage of the Municipality Milan and the presence of major sponsors such as Finelco, DoubleClick, galleries of Italy, IGP Decaux, Clear Channel Italy, the bigmama. 

Many international guests who will be on stage at the Teatro Franco Parenti: by the American Lee Clow, Global Director and CEO TBWA agency that has signed some of the most famous advertising of all time as they spot "1984" and the campaign "Think different "Apple, to Michael Yapp (founder of The Zoo, the creative team of Google), Rob Newlan (Head of EMEA Facebook Creative Shop), Pete Blackshaw (Global Head of Social Media for Nestle) Mark Holden (PHD WorldWide Global Strategy and Planning director), Christina Knight (creative director Ingo Stockholm and author of the book "Mad Women: Herstory of Advertising"), Simon Whalley (executive producer of Studio Framestore), Ali Ali (Egyptian director of the award-winning agency Elephant), Karen Corrigan (CEO of international communication agency Happiness Brussels), Ignasi turned (founder and creative director creative Honest & Smile agency in Barcelona), Marcel Loko (Co-founder and Chief Creative Officer of The Hirschen Group / Germany), Anuraag Trikha (Head of global marketing communications for Heineken), the writer and journalist Mark Tungate, author of the bestseller "Adland: a Global History of Advertising" and editorial director of the Epica awards, one of the most prestigious creative awards at the international level. 

IF! Italians Festival will also be the official date that will host the best Italian creativity with the new edition of the ADCI Awards, the most coveted by advertisers Italian, which will celebrate its winners on the final day of Saturday, October 4. 

Entrance to the exhibition is free (after registering online at, while you can buy the "PASS PRO", a subscription that provides privileged access to all the events of IF !, to participate program of workshops, talks and events reserved for PRO business, and take advantage of the lounge dedicated to B2B with free wifi and concierge service. 

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