Back to school becomes a creative springboard with Footlocker From Paris to Berlin, creativity flows freely between round tables and workshops

Every year, September comes with its share of emotions for many people. For students as well as for workers, it symbolizes much more than just a restart, but above all a new beginning, in terms of projects as well as style. It is precisely to lighten the mood and boost this crucial moment that Foot Locker launched its impactful campaign: "We Are Ready". The idea is simple but powerful: turning back-to-school apprehension into a real springboard for European youth. Far from just selling sneakers, Foot Locker positions itself as an ally of the new generation. "We Are Ready" is not just a slogan, it is an invitation to take action. To make this ambition concrete, the brand has set up a series of unprecedented events: in major European cities such as Paris, Milan, Rome, or Berlin, the brand organized round tables and creative workshops. By partnering with local artist collectives, Foot Locker offers young people the keys to entering and thriving in creative industries. It is a clear message: success does not necessarily follow a set path, especially when one has the soul of a creator.

In France, the event will take on a special dimension at the Bobigny store. On September 13, the Banlieusard Nouveau collective will host an extraordinary workshop there, in collaboration with the creative studio 0-93LAB and the talented Yams. About twenty young people will be able to immerse themselves in the world of upcycling, revisiting a piece of their choice with unbridled creativity. Guided by mentors who believe in the power of craftsmanship and design for empowerment, they will have the opportunity to transform their vision into reality, thus embodying the "We Are Ready" spirit: offering a space where personal expression reigns, and where self-confidence is built brushstroke after brushstroke.

For those who will not be able to attend the event, Foot Locker has a second option for you. Members of the FLX program will be able to enjoy exclusive back-to-school benefits, such as cashback bonuses or vouchers to treat themselves to a complete look. Notably from the "We Are Ready" collection, which includes exclusive models such as the On Cloudtilt, the New Balance 1000, or the Adidas Spezial. As Slavka Jancikova, VP Marketing EMEA at Foot Locker, explains: “We want to support young people with the best products and experiences to help their studies.” A vision that goes beyond commerce, but above all represents the commitment of a brand that understands that the future is built step by step, and that it takes the right tools, the right inspiration, and a good dose of confidence to succeed.