Everyone's crazy about the New York Knicks' merchandise Following the New York team's victory, celebrities and brands are jumping on the trend

The Madison Square Garden has always been a cradle of trends, also thanks to the constant presence of American and international stars courtside, but this time the phenomenon does not carry the signature of luxury brands or specific designers. Everyone in New York these days is wearing the Knicks’ blue and orange, with more and more people sporting the team’s colors and creatively customizing merchandise. Among the most viral examples is Taylor Swift, who showed up courtside with members of the band Haim wearing customized T-shirts with ironic phrases such as Stevie Knicks, Knickole Kidman, and Knickelback, turning sports merchandising into a game of pop references.

From Timothée Chalamet to Spike Lee - who, in addition to receiving a pair of custom Air Jordan 3 sneakers inspired by his 2006 collaboration, also took part in distributing merchandise to fans from a Knicks Fanatics truck - to Sydney Sweeney and Whoopi Goldberg, many stars are bringing the team’s colors back into New York pop culture.

The brands have already noticed the potential of this renewed enthusiasm for the Knicks with exclusive designs and collections: Vans created a pair of orange-and-blue checkered slip-ons; Super Smalls, an American accessories brand, created a customizable headband with Knicks-themed charms, while New Era offered cardigans with team patches and matching caps. In the end, however, the most appreciated merch remains custom pieces, much like the Chrome Hearts x Timberland boots worn by Timothée Chalamet, featuring blue and orange crosses paired with a Chrome Hearts tracksuit.