In Milan, between the Duomo and the Sforza Castle, via Dante is in constant movement, crossed by a steady flow of people including curious tourists, students, workers, and residents who contribute to making this area one of the most vibrant points of the city. In this very place, among historic architecture and new developments, the Solaris store is located, a space that aims to become the new reference point for all local creatives in search of the pair of glasses that best represents them.
Through the use of innovative technologies and a curated selection of models, the store develops as a true and proper library libreria, the frame is presented within an interactive system supported by next-generation tools. The shopping experience combines instinct and awareness, leaving room for personal discovery.
The Solaris store aims to go beyond the traditional idea of shopping: it becomes a cultural platform designed for interaction. Smart mirrors, personalized consultations, and a carefully developed aesthetic selection transform the experience into a game. Immersed in Milan’s fast-paced rhythm, after an event or a day spent between university and work, the space becomes a place to pause, meet, and perhaps recognize a new version of oneself for the summer.
The style library is designed precisely around this idea of a neo-store: not as a catalogue, but as an interconnected language that crosses different aesthetics - from Y2K to minimal, from street-tech to luxury soft, including the most contemporary styles. In the heart of a city like Milan, with an increasingly fluid and collective identity, it becomes possible to find a personal visual identity, far from fixed schemes or rigid definitions. Like a micro-hub, Solaris opens its doors to young Milanese creatives, inviting them to explore the connection between personal style and urban culture.
