In Milan, between the Duomo and Castello Sforzesco, via Dante is in constant motion, crossed by a steady flow of people including curious tourists, students, workers and residents who contribute to making the area one of the most vibrant points of the city. Right in this place, among historic architecture and new developments, is the Solaris store, which aims to become the new reference point for all local creatives looking for the pair of sunglasses that best represents them.
Through the support of innovative technologies and a curated selection of models, the store develops like a true library library, in which each frame is presented within an interactive system supported by dedicated digital tools. The shopping experience combines instinct and awareness, leaving room for personal discovery.
The Solaris store aims to go beyond a traditional idea of shopping: it becomes a cultural platform designed for interaction. Smart mirrors, personalized consultations and an in-depth aesthetic selection turn the experience into a game. Immersed in Milan's fast-paced rhythm, after an event or a day spent between university and work, the space is designed as a place to stop, meet and perhaps recognize a new version of oneself for the summer.
The style library is designed precisely through this idea of a neo-store: not as a catalog, but as an interconnected language that crosses different aesthetics - from Y2K to minimal, from street-tech to soft luxury, passing through the most modern styles. In the heart of a city like Milan, with an increasingly fluid and collective identity, it is possible to find a personal visual identity, far from predefined schemes or rigid definitions. Like a micro-hub, Solaris thus opens its doors to young Milanese creatives, inviting them to explore the link between personal style and urban culture.
