HOKA's new Speed Loafer

HOKA has long been known for its hyper-structured sneakers, which brought a touch of avant-garde maximalism to the world of footwear. However, its latest model goes even further: the new Speed Loafer, an innovative take for the brand renowned for its running and trail shoes, now contributes to the “snoafer” trend. This loafer was born by combining a trail sole with a classic tasseled loafer, marking a new addition to the brand's lifestyle collection. 

The design of the Speed Loafer features a combination of high-quality materials and advanced technical details. The upper is crafted from premium leather and suede, chosen for its durability and sophisticated aesthetic, while the Vibram® Megagrip outsole with Traction Lug ensures excellent grip on any surface, maintaining the reliability HOKA is known for, even in urban settings. The Speedgoat 5 midsole, a signature feature of the brand, provides superior cushioning and unmatched support, reinforcing HOKA’s dedication to comfort and performance. The closure, adorned with tassels customized with the HOKA logo, adds a contemporary twist to a classic design, making the loafer perfect for effortless wear throughout the day, from work to evening occasions. This model strikes a unique balance between refinement and functionality, preserving the brand's sporty and performance-driven DNA.

The Speed Loafer will be available starting January 31, 2025, both online at hoka.com and in HOKA stores and selected retailers worldwide.