A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

Browse all

HOKA's new Speed Loafer

Snoafer trend takes hold

HOKA's new Speed Loafer Snoafer trend takes hold

HOKA has long been known for its hyper-structured sneakers, which brought a touch of avant-garde maximalism to the world of footwear. However, its latest model goes even further: the new Speed Loafer, an innovative take for the brand renowned for its running and trail shoes, now contributes to the “snoafer” trend. This loafer was born by combining a trail sole with a classic tasseled loafer, marking a new addition to the brand's lifestyle collection. 

HOKA's new Speed Loafer Snoafer trend takes hold | Image 550174
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550173
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550172
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550171
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550170
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550169
HOKA's new Speed Loafer Snoafer trend takes hold | Image 550168

The design of the Speed Loafer features a combination of high-quality materials and advanced technical details. The upper is crafted from premium leather and suede, chosen for its durability and sophisticated aesthetic, while the Vibram® Megagrip outsole with Traction Lug ensures excellent grip on any surface, maintaining the reliability HOKA is known for, even in urban settings. The Speedgoat 5 midsole, a signature feature of the brand, provides superior cushioning and unmatched support, reinforcing HOKA’s dedication to comfort and performance. The closure, adorned with tassels customized with the HOKA logo, adds a contemporary twist to a classic design, making the loafer perfect for effortless wear throughout the day, from work to evening occasions. This model strikes a unique balance between refinement and functionality, preserving the brand's sporty and performance-driven DNA.

 

The Speed Loafer will be available starting January 31, 2025, both online at hoka.com and in HOKA stores and selected retailers worldwide.