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2018's most influential fashion personalities

The names that left a mark on the fashion codes of the year

2018's most influential fashion personalities The names that left a mark on the fashion codes of the year

December, time to draw conclusions. 2018 was a year of changes in the fashion world, with new names at the helm of the most important fashion houses, shows and ad campaigns that finally seem to reflect women's body positivity and diversity, collaborations between unexpected brands and an absolute dominance of streetwear on the fashion market. 

We at nss magazine have decided to list the names of the fashion and show business personalities that more than anyone else have left a mark on the aesthetic and the style of this year. Here they are in random order. 


Hedi Slimane

Despite all the controversies and debates, the French designer has started a new era at Celine. No more accent, farewell to the effortless chic style created by Phoebe Philo, and welcome to skinny suits, leather and lurex minidresses, rouches and bows, everything dominated by black nuances. The new Celine woman is born, bolder, sexier, and more irreverent, but maybe less real. 


Diet Prada

The Instagram page exposing similar outfits and ripped-off looks this year went to the next level, establishing itself as a real authority in the fashion world, influencing crowds and opinions more than traditional media. Yes, because that's always Diet Prada to shine a spotlight on controversies and scandals, like the Dolce&Gabbana case or the recent allegations to Gosha Rubchinskiy, besides numerous episodes of plagiarism. The image and the sales of a great number of brands depend always more on an Instagram page. 


Jonah Hill

Maybe the connection between the American actor and the fashion world isn't immediately clear, but Hill has now become in every respect a trendsetter. Along with his long-time partnership with Palace Skateboards, for which he even modeled, and the upcoming collaboration with adidas Originals, this year Hill brought back the skater aesthetic, made of baggy jeans, shirts and used sneakers, perfectly portrayed in his directorial debut Mid90s


Yoon Ambush

For the young Dior jewelry designer, founder of the fashion label AMBUSH®, this was an year to remember. The Dior collections designed by Kim Jones and decorated by her creations have changed the aesthetic of the maison and of the entire fashion. But it's above all her collaboration with Nike that left us dreaming: finally a streetwear designed by a woman, created for all women. 


Travis Scott

His latest album, Astroworld, topped the charts in every corner of the world; the merch went immedately sold out and the Astroworld Festival hosted in his hometown, Houston, was a great success. The rapper left a mark on the sneaker world as well, thanks to his collaboration with Nike, between Air Jordan IVAir Force 1 Low and the coveted Air Jordan 1 with the reversed Swoosh. 


Virgil Abloh

Obvious but obliged choice, even though it's almost impossible to mention all the things that Virgil did this year. The highlight of his 2018 was definitely the debut as the creative director of Louis Vuitton, with a colorful, wonderful and modern show. The list of the activities that made Abloh the hypest designer of the year is really long: the Nike x Off-White 'Football, Mon Amour' collection, the collaborations with IkeaRimowaTakashi Murakami, the line designed for Serena Williams, the Off-White shows, and especially the great number of sneakers designed for Nike and Converse


Daniëlle Cathari

Everything started with a DM message from adidas to the young Amsterdam-based designer. The result was one of the most interesting capsule collections of the year, which represented a breath of fresh air for the womne's sportswear, adding a polished and refined touch to the iconic tracksuit of the German brand. Moreover, a few weeks ago, Cathari launched her first namesake collection, consisting of unisex items that rework the concepts of 'deconstruction', 'completion' and 'contrast', something she had already developed in her adidas capsule. 


Kim Jones

Probably the best designer of our time. Dior has a strong identity again, which draws inspiration from its long heritage, without being afraid of experimenting and adventuring in new territories. The SS19 show was a triumph, thanks to its new tailoring, unexpected details, innovative sneakers, belts and buckles designed by Matthew Williams, jewels created by Ambush and KAWS contaminations. 



The Australian ALCH designer was one of the protagonists of the Nike Tech Pack project of a few months ago. Her aesthetic based on the deconstruction and reconstruction process, aims at giving a longer life to clothes. Her streetwear is the perfect mix of sport and lifestyle.