Articles by "Lorenzo Villa"

How does Gen Z approach Christmas? How new generations are rewriting the holidays with more authenticity and fewer gifts

How does Gen Z approach Christmas?

The future of concerts is pop-up shows More and more artists are choosing spontaneous live performances in the streets, accessible to everyone

The future of concerts is pop-up shows

In 2026, normcore will continue to thrive The appeal of having a normal life continues to conquer social media

In 2026, normcore will continue to thrive

Is pizza becoming a luxury? Everything there is to know about pizza price spikes

Is pizza becoming a luxury?

Will Instagram become a TV channel? Meta's social network aims to redefine television viewing

Will Instagram become a TV channel?

What does «Enshittification» mean? Why everything got worse and what we can still do to save ourselves.

What does «Enshittification» mean?

Will Gen Alpha really manage to get rid of their phones? In Italy, three out of four people support the ban on smrtphones in schools

Will Gen Alpha really manage to get rid of their phones?

Wallace’s post-literate society is becoming a reality Screens are slowly killing our ability to think

Wallace’s post-literate society is becoming a reality

Understanding the obsession with the “non-age” look Smoothing wrinkles, preventing them, stopping them

Understanding the obsession with the “non-age” look

What is the matcha effect? Gen Z redefines small luxuries in times of crisis

What is the "matcha effect"?

Who is Tilly Norwood? The world's first AI actress divides Hollywood

Who is Tilly Norwood?

Non-alcoholic wines are here to stay Not just for Gen Z: more and more people prefer dealcoholized wine to traditional wine

Non-alcoholic wines are here to stay

The formula for success of the Kombini Simple, fast, high quality: the supermarkets of the future

The formula for success of the Kombini

What is genome editing? The rhetoric behind Donald Trump's claim on autism and paracetamol

What is genome editing?

Has Italy become a tax haven? In 2025, our country became the third most popular destination in the world for new millionaire residents

Has Italy become a tax haven?

Is sexposition in TV over? From Game of Thrones to Severance, the nude is disappearing from the small screen

Is sexposition in TV over?

Is alert fatigue a problem for information? The number of people who disable notifications is growing

Is alert fatigue a problem for information?

Everything you need to know about roots travel And why it could help tackle overtourism in Italy

Everything you need to know about roots travel

Can dark tourism ever be ethical? How to visit a place that has been hit by tragedy without turning other people's grief into a spectacle

Can dark tourism ever be ethical?

Gen Z doesn't like working from home Contrary to popular belief, younger people demand social spaces, not just flexibility

Gen Z doesn't like working from home

Understanding the appeal of necrotourism From concerts to guided tours, cemeteries turn into (or return to being) third places

Understanding the appeal of necrotourism

Will flying become a luxury? Bernard Arnault invests 800 million in private aviation

Will flying become a luxury?

Understanding the success of Hyrox The training-competition going viral on social media

Understanding the success of Hyrox

Understanding the rise of male beauty tourism More and more men under 30 are flying abroad for touch-ups

Understanding the rise of male beauty tourism