Bloom Club is the takeover by ottod’Ame for Milan Design Week 2026 “L’altro” transforms into a unique immersive location

On the occasion of the Milano Design Week, ottod’Ame presents Bloom Club, a takeover that transforms “l’altro” into an immersive experience where fashion, design, and Venetian tramezzini meet. From April 20 to 26, the space at via Mantova 13 is reimagined through the aesthetic of the Florentine brand: delicate contrasts, floral suggestions, and sensory details that redefine the environment in a contemporary key.

A project that translates ottod’Ame’s codes, poetic, authentic and cinematic, into a spatial narrative to be experienced. In this dialogue, “l’altro” becomes a place of transformation: an everyday space that, while maintaining its convivial identity, opens up to a new narrative dimension. The result is an environment where even the simplest gesture, like a lunch break, a tramezzino or a small plate, acquires an experiential value.

Enriching the project is the collaboration with Sabato Amsterdam, the Dutch reality internationally recognized for its food design setups. On the occasion of the opening, Monday April 20, an exclusive menu will be presented for the day, conceived together with its founders: a proposal designed ad hoc that reflects the meeting between aesthetics and different cultures. Bloom Club thus fits into the Design Week calendar as a hybrid destination, where fashion, food and design coexist naturally.

A takeover that goes beyond the concept of a commercial space to become an experience, a narrative and a shared moment. The event will be open to the public throughout the week, exclusively during lunch hours, with free access and no reservation required.