Nike Store in Corso Vittorio Emanuele in Milan hosted yesterday the event for the launch of the new Air Max 720, the sneaker with the highest Air Unit ever, 38 millimetres, stretching throughout the entire silhouette of the shoe. 

Just Go Bigger is the ad claim, a philosophy perfectly reflected in the careers of the two guest stars of the night, rapper Ghali and DJ Peggy Gou. The unprecedented duo watched the rap battle between two emerging talents, in an energic and dynamic live performance. 

Discover the best moments of the night in our exclusive reportage. 

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