Parisian brand Moshikura alters the Nike logo for an exclusive collaboration A poetic detail pins down the iconic Swoosh

Paris-based multidisciplinary artist and designer Yasmina, founder of Moshikura, has developed a unique universe at the intersection of fashion, craftsmanship, and visual design. Trained as a pattern maker, she earned her stripes working for major fashion houses before gradually broadening her creative horizon. From visual arts and graphic design to ceramics and textiles, she explores various mediums to craft projects that are both deeply personal and instantly recognizable. She loves working with her hands, repurposing materials, and designing objects or garments that tell a story.

A magical touch on the Fleece collection

As part of the Nike By You program, the Swoosh brand gave Yasmina total creative freedom to revisit Nike Studio Fleece - a collection of ultra-soft sweatshirts and sweatpants. Drawing from this wardrobe, Yasmina designed 10 exclusive embroidery motifs available at the Nike House of Innovation Paris until late October. Envisioned as subtle visual elements integrated into the garments, these patterns reflect her approach to customization: transforming everyday pieces into intimate objects. The partnership also featured two workshops in September, bringing together figures from the Paris fashion and content creation scene to explore this creative crossover.

A poetic campaign inspired by fairy tales

The photo shoot draws direct inspiration from the fairy tale The Princess and the Pea and its famous stack of 20 mattresses. The art direction plays with nostalgia, accumulation, and texture to deliver a softer interpretation of the Nike Studio Fleece line. The designer’s guiding concept is clear: clothing should adapt to the feminine universe, not the other way around. Grey cotton fleece - a signature material for the sportswear giant - becomes a blank canvas. Yasmina uses it to shape delicate rosettes of all sizes, creating a refined ornament that elevates this streetwear staple into a more delicate realm. The beginning of a fairy tale connection between the designer and the sportswear giant.