Alfa Romeo and Subsonica put the pedal to the metal on the Italian summer The iconic automotive brand is again the Official Mobility Partner of the Turin band's new summer tour

Alfa Romeo has always been more of a lifestyle and a feeling than a simple automotive brand. A lifestyle steeped in culture and, therefore, also in music. This is why Alfa Romeo actively participates in the Italian music scene through collaborations that look to new generations and contemporary culture. This is why Alfa Romeo has once again become the Official Mobility Partner of the Subsonica: on one side the brand of the Biscione, symbol of sporting elegance, bold innovation and Italian passion; on the other the Turin band, icon of indie electronic music that for thirty years has embodied free creativity, sonic experimentation and a futurist spirit united by shared values such as energy, courage and a constant drive towards the future.

After the triumph of the four sold-out evenings of Cieli su Torino 96-26 at the OGR, among the most intense and memorable live moments of this 2026, Alfa Romeo returns alongside the Subsonica as Official Mobility Partner of the summer tour Terre Rare 96-26. The journey will cross Italy from north to south, from the Alps to the islands, touching the main open-air stages in seventeen exciting dates that started last June 26th from Padua. At the center of this adventure is the Alfa Romeo Junior, the sporty compact that interprets with enthusiasm the soul of this partnership: dynamic, technological and deeply connected with those who look ahead.

To seal the renewed alliance, there was the delivery of the first cars to the members of the Turin band directly at Alfa Romeo's headquarters. Boosta received an Alfa Romeo Junior Ibrida Q4, while Ninja chose an Alfa Romeo Junior Elettrica in the Sport Speciale version. Two choices that reflect different artistic personalities but united by the same creative tension towards innovation, just like the two souls, hybrid and electric, that coexist in the Alfa Romeo Junior, making it the perfect point of entry into the Alfa Romeo world. And both embody a spirit that speaks directly to Alfa Romeo's values made of constant innovation, creative audacity and a courageous vision. The Alfa Romeo Junior thus becomes the ideal companion for this journey, combining performance, technology and that distinctive character that has always distinguished Alfa Romeo.

This collaboration confirms and renews the commitment of the Italian car manufacturer to the world of contemporary music. Just a few days ago the Subsonica took part in the 44th edition of the historic re-enactment of the 1000 Miglia aboard a splendid Alfa Romeo 1900 Super Sprint from the Heritage Hub Italy collection, normally on display at the Museo Storico Alfa Romeo. An experience that made the bridge between glorious tradition and a gaze turned towards tomorrow even more alive. Last March Samuel brought his iconic voice to the fourth appointment of m2o Morning Club at the Fabbrica del Vapore in Milan, of which Alfa Romeo was main sponsor. Previously the brand had supported as Mobility Partner the C2C Festival 2025, one of the most stimulating avant-pop music events in Europe, capable every year of transforming Turin into a laboratory of new ideas and sounds.

When authentic passion, talent and personality meet, the result is a journey full of emotion, to be lived intensely on the roads and on stage. Alfa Romeo and the Subsonica thus continue to write together a story made of movement, sound and all-Italian innovation, with enthusiasm and great harmony.