Moët & Chandon conquers one of the most iconic spots of the Monaco GP The French Maison strengthens its presence at the 2026 Formula 1® Louis Vuitton Grand Prix de Monaco with an activation at the Stade Nautique Rainier III

Between yachts, exclusive hospitality and grandstands overlooking the harbour, the Formula 1® Louis Vuitton Grand Prix de Monaco remains one of the most iconic events in the entire global sporting calendar. And it is here that Moët & Chandon has chosen to further strengthen its presence.

For the 2026 edition of the race, the French Maison, Official Champagne of Formula 1 and the Automobile Club de Monaco, will take centre stage at the Stade Nautique Rainier III, the famous swimming pool located in the heart of Port Hercule that every year features in some of the most iconic images of the Monaco weekend. A strategic point on the circuit, where the attention of the crowd, international cameras and the content that goes on to tell the story of the race well beyond the borders of the Principality all converge.

 

This choice is no coincidence. Building on its global partnership with Formula 1, Moët & Chandon is setting its sights on one of the most recognisable spaces on the entire circuit, transforming the pool into a prime visibility destination throughout the Grand Prix weekend. Surrounded by yachts moored in the harbour and just metres from the single-seaters hurtling around the street circuit, the area has always been one of the race's most celebrated postcards.

For the Maison, this represents a further piece in a long-standing relationship with the world of motorsport. The image of champagne celebrating victory on the podium has become part of Formula 1's collective imagination, a ritual that over the decades has grown into one of the competition's most recognisable symbols. Today, that bond continues to evolve through an ever-expanding presence at the key locations of race weekends.

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