Moët & Chandon and Pharrell are celebrating summer with a new collaboration With a campaign set in Saint-Tropez, the new Ice Impérial design will be available starting June 1 at select locations

There is something about the Mediterranean summer that still represents, at least in the collective imagination, a certain idea of relaxed luxury. The sun setting over the sea, tables surrounded by friends, days stretching late into the night, and that slow aperitivo ritual that transforms from a simple habit into a shared experience. It is exactly from this atmosphere that the new collaboration between Moët & Chandon and Pharrell Williams begins again, unveiling a new creative chapter dedicated to Ice Impérial for Summer 2026.

Following the debut of their partnership in 2025, which saw Pharrell reinterpret the Maison’s iconic cuvées through a new aesthetic centred around celebration, the collaboration now continues with a vision even more deeply connected to summer conviviality. It is no coincidence that the launch takes place on June 1st, a symbolic moment that marks the beginning of seaside escapes, crowded terraces, and that yearly search for lightness that continues to define the way we experience summer.

For this new release, Moët & Chandon brings Ice Impérial back to where it all began: Saint-Tropez. More than fifteen years ago, it was here that the Maison witnessed the rise of what was then considered an almost unconventional ritual – drinking Champagne over ice during the hottest days of summer. The key novelty of this Pharrell-designed edition lies precisely in its approach to the product. For the first time in the Maison’s history, Ice Impérial is presented without its iconic white sleeve, revealing the bottle in a more essential and minimal version. A choice that perfectly reflects Pharrell’s creative direction, increasingly focused on stripping away the unnecessary to place the experience at the centre.

Over the past few years, Pharrell Williams has steadily expanded his creative universe far beyond music. From his role as Louis Vuitton’s menswear creative director to projects spanning design, beauty, and hospitality, his approach continues to move across different disciplines while maintaining a clear consistency: transforming everyday objects and experiences into shared cultural moments. The campaign dedicated to Ice Impérial perfectly reflects this vision. Set among the sun-drenched landscapes of Saint-Tropez, it portrays a summer shaped by spontaneous connections, seaside dinners, and collective celebrations, all centred around the simple yet immediate idea that defines the champagne brand: “Life is better when shared”.

Moët & Chandon Ice Impérial by Pharrell Williams has been available since June 1, 2026 through a selected distribution network. In Italy, the limited edition will be featured at some of the summer’s most iconic destinations and venues, including Bagni Fiore in Paraggi — the beach club by Buonocore Hospitality Group, Blu Beach in Porto Rotondo, Sardinia, and the terrace of MAIO Restaurant at Rinascente Roma Tritone. The cuvée is also available at Rinascente Milano and ME Milan Il Duca Radio Rooftop.

To celebrate the distinctive serving ritual of Moët & Chandon Ice Impérial, the limited edition can also be ordered — in Italy’s main cities — via Winelivery with express delivery in 30 minutes, complete with ice, transforming every shared moment into a signature Moët & Chandon summer experience.