nss edicola and Tassoni unveil 'Giallo Napoletano' An project for cultural activation aimed at celebrating the city's lights
Among the thousand colors of Naples, there is one that can contain them all: yellow. That of the lights in the alleys at night, of the tuff overlooking the sea, of the sulfur of the Phlegraean Fields, of the Yellow Face of San Gennaro. This is how Giallo Napoletano was born, the project signed by nss edicola and Tassoni that transforms a color into a cultural, urban and identity language. Not a simple immersive experience, but a takeover designed to leave an imaginary that continues even beyond the event.
Giallo Napoletano also lives offline: together with nss edicola, Tassoni has created a summer capsule consisting of a t-shirt, beach towel and bandana, available in a limited drop in the space of nss edicola in Piazza San Pasquale in Naples and online. On May 21, the project debuts with party with a DJ-Set curated by Soul Express at nss edicola, while from 22 to 24 May the takeover will continue transforming nss edicola into a cultural garrison dedicated to the story of the Naples mystery. More than a campaign, Giallo Napoletano is a way of describing Naples through its most spontaneous color: intense, ironic and luminous.