Clarks Originals celebrates ‘Wallabee Day’ at Milan Design Week Worn by the World features an in-store personalisation experience and the launch of two new limited-edition styles

This week, the center of Milan hosts the pop-up by Clarks Originals dedicated to the celebration of Wallabee Day 2026, titled “Worn by the World”. The initiative is part of the Milan Design Week calendar and transforms the city into a meeting point between design, culture, and fashion, with a particular focus on the relationship between iconic objects and collective identity.

From April 22 to April 26, 2026, the space in Piazza dei Mercanti becomes an experiential hub dedicated to the Wallabee™, a historic silhouette from Clarks Originals that over the years has crossed different cultures and generations, moving from British mods to the Jamaican reggae scene, and then to international street style and hip-hop culture. The pop-up brings this narrative into a physical context, building an experience that goes beyond product presentation and instead focuses on its cultural meaning. The project interprets the Wallabee™ not as a simple shoe, but as a shared language. The Milan installation reflects this idea through a selection of seasonal models and a contemporary reading of the silhouette, accompanied by content and activations that place people and the way they wear it in everyday life at the center.

One of the key moments of the pop-up is the workshop created together with the Italian brand LC23, which introduces a participatory layer within the experience. The workshop is open to the public and focuses on the most customizable elements of the Wallabee™, such as fobs and extra laces, turning functional details into tools for creative expression. Inside the space is also featured the new special edition Wallabee 2604, created for Wallabee Day 2026. The release comes in two collectible patent leather versions, silver and navy blue, accompanied by dedicated accessories such as celebratory fobs and a selection of alternative laces.

The pop-up is therefore part of Clarks Originals’ broader strategy of telling its iconography through physical and cultural experiences, using Milan Design Week as a platform to engage with a global community. The city becomes not only a backdrop but an active element of the narrative, capable of amplifying the meaning of the project.