In fashion and sport, staying dry is the new status symbol How technical fabrics, UV protection and performance garments are conquering luxury, now that climate change has transformed the way we dress

This year Pitti Uomo 110 kicked off during one of the worst heat waves Europe has ever seen. In mid-June, as the city of Florence sweltered at nearly 37 degrees, editors, buyers and influencers did their best to look their finest in front of dozens of photographers fully rigged up to capture the season's best street style looks. Faced with a countless number of fans and an equally abundant number of sweat stains in the showrooms and piazzas of Florence, one can't help but wonder whether fashion is doing enough to protect its customers from extreme heat. Will a linen suit really cut it?