The New Immersive Lavazza x Moschino Pop-Up in Shanghai From Espresso to Style
From October 15 to 19, 2025, Lavazza and Moschino bring to life «Espresso Your Style», an immersive pop-up experience in the historic center of Shanghai, at 193 Anfu Road. The collaboration blends the elegance of fashion with the intensity of Italian espresso, transforming the space into a dreamlike universe where creativity and taste come together. The setting is surreal: a blue sky and soft clouds surround a giant goose wearing Moschino’s iconic sailor hat, sipping a Lavazza coffee and ready to welcome visitors. The experience unfolds across three themed areas: the Limited-Time Coffee Bar, the Sky Mirror Photo Zone, and the Cloud Garden Terrace, offering a multi-sensory journey through photography, relaxation, and tasting. Three exclusive beverages, created by Lavazza’s mixologists to celebrate the partnership, will be available to all visitors, along with a limited-edition Goose Espresso tote bag and mug, distributed at Lavazza retail locations in Shanghai and select cities across China.
A meeting of aesthetics and coffee culture
More than just a branded activation, the collaboration between Lavazza and Moschino stands as a true cultural moment, capable of connecting two seemingly distant worlds through a shared language of imagination, style, and innovation. The visuals created for the launch of the pop-up draw inspiration from the bold, theatrical aesthetic of Moschino’s runway shows under the creative direction of Adrian Appiolaza, blending seamlessly with the heritage and quality that have always defined Lavazza. This partnership marks a new chapter in the dialogue between fashion and food culture, where coffee becomes more than just a beverage, it becomes a means of expression that brings people together, stimulates the senses, and reinterprets Italian tradition through a playful, pop-inspired lens in one of the world’s most vibrant urban settings.
