LuisaViaRoma and adidas Originals celebrate the launch of the new L.A. TRAINER The iconic sneaker is back to win over the public

With the beginning of the new year, the fashion season officially kicks off once again. On the occasion of the Winter edition of Pitti Uomo 2026, LuisaViaRoma and adidas Originals come together to celebrate the launch of the new iconic L.A. TRAINER sneaker with an exclusive event held on January 14th at the LuisaViaRoma store on Via dei Tosinghi, in the heart of Florence. The launch further strengthens adidas Originals' positioning within the fashion system, reaffirming its ability to move seamlessly between sporting heritage and contemporaneity. By engaging the Pitti Uomo audience, media and influencers, LuisaViaRoma and adidas Originals present an immersive experience designed to narrate the identity and heritage of the new sneaker. Between music, bespoke drinks and a site-specific installation created especially for the occasion, the shoe managed to captivate the audience, reminding everyone of its uniqueness.

The new L.A. Trainer, between history and innovation

Originally created in 1981, the L.A. Trainer quickly became a benchmark in terms of innovation and style. Today, the sneaker is sought after both by runners and by those who choose it for everyday wear, thanks to the comfort it delivers in every performance. Over time, the L.A. Trainer has established itself as a true cultural icon, recognized for its retro design and its timeless appeal. The sneaker is available in two versions exclusively for LuisaViaRoma: first, the L.A. TRAINER “MADE IN ITALY”, crafted from premium Italian brown leather, with tone-on-tone logos and laces for an elegant aesthetic; and the L.A. TRAINER “OG”, more sporty in character, made in suede with a mix of black, purple and brown, which—as its name suggests—represents the shoe’s original vision.

The launch of the new L.A. TRAINER marks a bold return, remaining faithful to its iconic identity while introducing new elements in its proportions and lines to appeal to the contemporary taste of today’s audience. This reinterpretation blends vintage-inspired details with updated materials and a more refined fit. The result is a silhouette that celebrates the classic model, reimagined through a contemporary aesthetic. Presented during Pitti Uomo 2026, the new L.A. TRAINER succeeds in merging tradition and contemporary fashion, once again confirming itself as a timeless icon.

The L.A. Trainer sneakers by adidas Originals are available exclusively at the LuisaViaRoma store and online at luisaviaroma.com.