The next spring/summer's 2026 trends according to this fashion month's data What colors and textures will define next summer?

For fashion fanatics, the most fun part at the end of Fashion Month is gathering all the shows under a magnifying glass, reviewing them, and discovering, based on intuition and numerical data, what silhouettes, textures, color tones, and accessories will define the upcoming seasons. While in the past it was difficult to understand which trends from a Fashion Week would actually trickle down into the corresponding season - considering that collections are shown a year before their release - today the speed with which pieces land in stores (from Gucci, now almost immediately), social media, and data analytics platforms make the game much easier. Tagwalk and Heuritech, two of the biggest companies in the sector, have this week reported the top trends of the SS26 Women's Fashion Month. Let’s take a look together.

Let’s start with the color that dominated the runways this season from New York to Paris: purple. Whether it's called plum, eggplant, burgundy, or lilac, it seems that next summer this hue will be everywhere. From the minimalism of Simone Bellotti for Jil Sander to the 1980s maximalism of Saint Laurent by Anthony Vaccarello, creative directors around the world have found in purple a safe harbor for the upcoming warm seasons. Perhaps because, in contrast with the neutral tones that have been trending for years, the color stands out particularly, perhaps because it’s a symbol of wealth and mystery, qualities that have always fascinated the fashion industry, or maybe, to find a deeper meaning behind the trend, because it’s considered a calming color. And these days, it’s needed. 

Let’s now move on to textures, with fringes and feathers competing for the top spot in runway appearances. In Milan, thanks especially to Bottega Veneta by Louise Trotter, there was a 161% increase in feathers across collections, while in New York this figure exceeded 600% thanks to brands like Diotima, Brandon Maxwell, Fforme, and Luar. And if feathers once again took center stage in Paris, with fashion houses like Ann Demeulemeester, Balenciaga, Chanel, Givenchy, and Mugler incorporating them into new designs—across the ocean slightly different trends emerged, as is often the case in London, the most alternative fashion capital in the industry.

In London, fringes won out over feathers, with a 204% increase across Fashion Week. But stealing the spotlight even more were lace (+101%) and crochet, which with a staggering 835% spike has truly emerged as the season’s new trend. Almost every brand on the calendar embraced it, including Burberry, Erdem, Mark Fast, Susan Fang, and Marques’ Almeida.

In short, according to the creative directors of the past month’s Fashion Weeks, purple, fringes, feathers, crochet, and lace will be the real trends for summer 2026. Surprising details, especially considering that, according to Heuritech and Tagwalk, minimalism has seen a surge of between 50% and 200% at each Fashion Week. Beyond these elements, rounding out the list of potential upcoming summer trends are also pea green, the paisley pattern (thanks to Etro), and the funnel neck, that is, the high funnel-shaped collar on jackets. But as we know, the final decision always lies with consumers and what they choose to buy between now and June.