Louis Vuitton's ice creams arrive in Forte dei Marmi

With the arrival of summer, Louis Vuitton opens the doors to a new and refined experience in the heart of Versilia: its first seasonal ice cream shop. Located right in front of the Louis Vuitton boutique in Forte dei Marmi, this delightful kiosk represents a new destination for those wishing to enjoy a sweet and elegant break during the summer days. The shop operates from June to September and is located at Via G. Carducci 2, in the lively center of Forte dei Marmi, just a few steps from the sea and the famous market square. Visitors can savor the delicacies offered every day, with continuous opening hours from 10:00 a.m. to 10:00 p.m.. The seasonal gelateria blends perfectly with the local aesthetic thanks to a design inspired by the temporary urban furniture of Forte dei Marmi, evoking the atmosphere of traditional Tuscan seaside towns. The kiosk, with its elegant green tones – an iconic color of the resort – recalls the vintage charm of summer markets, enriched by the Monogram flowers, an eternal symbol of the Maison. Welcoming guests is Vivienne, Louis Vuitton’s playful mascot, ready to accompany visitors on a tasteful journey blending creativity, design, and savoir-faire.

Every detail of the experience has been carefully crafted with the attention that defines the brand: cups, containers, napkins, and even shopping bags have been designed with an exclusive pattern created specifically for the occasion. The wafers, in a touch of visual poetry, take the shape of flowers and elegantly decorate the ice creams. The flavor selection was born from a collaboration with one of the most beloved local confectionery excellences, Galliano, a historic gelateria and symbol of Versilia. The offering includes ten classic flavors made with the highest quality ingredients, alongside two special creations designed to represent the spirit of Louis Vuitton: Vivienne, a Portuguese milk gelato swirled with mandarin, and Gaston, inspired by the traditional Tuscan zuccotto with sponge cake, crunchy bits, and dark chocolate chips. Whether you choose to enjoy a cone while strolling through elegant boutiques or take home a tub to share, the Louis Vuitton gelateria offers a sweet moment in perfect harmony with the Maison's art de vivre: a balance of luxury, local culture, and imagination. Forte dei Marmi now boasts a new must-visit address for those seeking style and flavor in a single summer experience.