Dsquared2 presents the SS24 beachwear collection

Dsquared2 is a unique brand in creating storytelling through its campaigns. It is a brand that places great importance on the imagery in which viewers can immerse themselves. The campaign for the SS24 beachwear collection tells the story of a group of guys wandering through the aisles of a supermarket wearing swimwear and beach-ready clothing. The new Dsquared2 SS24 beachwear campaign captures these playful, sexy, and candid moments through the lens of Milan Vukmirovic. A road trip to escape the city heading to the beach, immortalized in these shots where the protagonists are a group of guys searching for all the vacation essentials: the necessities.

Vukmirovic's lens was masterful in capturing both the suggestive poses of the models and the details of the collection's items, such as shorts and briefs in blue, yellow, and bright red hues, with the Dsquared2 logo appearing on the back of each item. They race through the aisles on shopping carts, laughing and joking. The Dsquared2 SS24 beachwear collection is much more than a swimwear collection; it represents the soul and essence of the brand, where boldness, charm, and lightheartedness are part of the recipe for a perfect summer: days filled with sun, sea, fun, and sharing.