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Marco Bizzarri is leaving the leadership of Gucci

CEO's exit initiates management restructuring amid brand reorganization

Marco Bizzarri is leaving the leadership of Gucci CEO's exit initiates management restructuring amid brand reorganization

In a surprising turn of events, Marco Bizzarri, the CEO of Gucci, may exit the brand in September, according to an announcement by Kering. Bizzarri's exit is part of a management reorganization at Kering, signaling a significant change for one of the world's most influential fashion brands, which, with the advent of its new creative director, Sabato De Sarno, is preparing to embark on a new chapter. Under Marco Bizzarri's leadership, Gucci has undergone an extraordinary transformation, becoming a giant in the fashion industry. Together with creative director Alessandro Michele, the brand has experienced exponential growth, with sales tripling since 2015 and reaching an impressive 9.73 billion euros in sales last year. Bizzarri's strategic vision and Michele's designs propelled Gucci to new heights - until something in the formula stopped working and, after the pandemic, the brand's sales began to limp along.

What are Gucci's main challenges?


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In the years since the pandemic, Gucci has faced slower growth than its competitors, generating more pressure to maintain the extraordinary performance of the pre-Covid world. Michele's exit and subsequent reliance on Gucci's in-house design team led to a period of transition and adjustment. In the first quarter of this year, Gucci reported a modest 1 percent increase in organic sales, partially recovering from a 14 percent decline in the previous three months. These results, while slightly above analysts' estimates, indicate the ongoing challenges Gucci faces in an ever-changing luxury market. Among its strategic initiatives, Gucci has been working to raise its profile in a number of key markets. The launch of Salon, the sort of stores for the most exclusive customers offering bespoke luxury, luggage, fine jewelry and furniture, aims to cater to the ultra-rich clientele that is now the main locomotive of luxury sales. With the opening of the first Salon store in Los Angeles, complete with dresses designed for red carpets, Gucci reaffirmed its commitment to providing exceptional experiences for its high-end customers. Another key part of the strategy was to strengthen its position in China, enhancing the retail experience and better addressing its competition.

How was Bizzarri's Gucci?

Marco Bizzarri's tenure at Gucci marked a period of profound transformation. His visionary leadership, combined with Alessandro Michele's creative mastery, catapulted the brand to unprecedented success. Bizzarri's strategic acumen and ability to drive growth have been evident throughout his career, from his early days at Andersen Consulting to his various roles at Kering. His departure marks the end of an era, but his influence on Gucci's trajectory will undoubtedly leave a lasting legacy. As Marco Bizzarri prepares to say goodbye to Gucci, the rest of the industry eagerly awaits the next chapter in the brand's history. Despite the challenges ahead, the resilience and adaptability Gucci has demonstrated so far inspires confidence in its future prospects for analysts and the public alike. With Sabato de Sarno in the role of creative director, the brand will embark on a new creative journey, building on the solid foundation laid by Bizzarri and Michele, and while the brand will chart a new course in a landscape as changeable as ever as today's fashion world is, it will undoubtedly continue to fascinate and shape the industry for many years to come.