1983. A young man visiting Milan remains fascinated by the sense of community of Italian bars, returns to the United States and establishes an empire.

It's more or less the story of Howard Schultz, CEO of Starbucks, who took about 20 years to land with his company in the country that started his fortune.

A long period during which he accumulated about 29 thousand stores around the world, with 100 million customers a week, and he thought about how to conquer the market of a country where coffee is almost a sacred institution.

Now Schultz must have found a solution because it has finally announced, during the Seeds & Chips (a fair dedicated to innovation in the agri-food field), that Starbucks will open for the first time in Italy, in Milan, next September.

The new restaurant in the former post office building of Piazza Cordusio will be the largest in Europe: 2,400 square meters where customers can not only socialize, relax and enjoy their drink in a cozy living room, but they can also see how one stone is transformed into coffee, thanks to the presence of an internal roastery. 

Can't wait to order your frappuccino?

 

Starbucks to open in Milan The Milan roastery will become the largest coffee store in Europe | Image 0
Starbucks to open in Milan The Milan roastery will become the largest coffee store in Europe | Image 1