"Florenza" is the new collection by Ginori 1735 With "The Unframed Garden" nature takes center stage

Florenza is the new tableware and home décor collection by Ginori 1735, an invitation to observe nature from a different perspective: closer, spontaneous, authentic. A garden without boundaries or frames, growing freely according to the rhythm of light and seasons. The Unframed Garden thus becomes a statement of naturalness in everyday life, defined by an accessible and versatile refinement, able to adapt fluidly to every space and moment.

Florenza is born from flowers that grow without a predefined order. Its name holds a deep connection to the Florentine hills, where spontaneous vegetation follows its own logic: it does not organize itself, it happens. From this vision emerges a collection that reinterprets the floral in a contemporary key, transforming it into an essential, immediate language, capable of conveying the poetry of nature without artifice or construction.

Within the collection, the flower is never represented in its entirety, but in its transition. It is a fragment that captures movement: a petal brushing the edge of a plate, a leaf only partially revealed, a brushstroke that seems to follow an instinctive gesture. It is not a traditional floral, but an invitation to come closer, to grasp the detail, to be surprised by a beauty that reveals itself in a subtle and unexpected way.

This vision translates into a chromatic narrative built on two complementary interpretations. Verde Acanto tells a calm and sophisticated nature, with earthy and botanical tones that evoke balance and depth; Rosa Malva, brighter and more radiant, introduces a soft and contemporary vibration, between coral and lilac. The two palettes do not describe botany in a didactic way, but rather evoke its atmosphere, engaging in a dialogue between solid color surfaces and white backgrounds crossed by essential marks, for a composition that is free and always different, true to the elegance of Ginori 1735.