Zalando presents Dickies x Goldies Smashburger capsule collab

This summer Zalando, Dickies and Goldies Smashburger collaborated on a one-of-a-kind project. From the kitchen of “Best Bad Food in Town” in Berlin, founded in 2017 by chefs coming from Michelin-starred kitchens, Vladi Gachyn and Kajo Hiesl, and the workwear brand with over 100 years of history, a capsule dedicated to the communities of the two brands was born. The collection reinterprets the unbeatable classics of Dickies with playful and bold graphics signed by Goldies Smashburger, for an authentic result to wear every day. Presented in Berlin at the event Dickies x Zalando Nightshift, the collection was able to shine against the backdrop of Berlin, with live DJ sets, gourmet burgers, and performances by local artists. As Werner Bossenmaier, General Manager of Dickies, explains, «Goldies is more than just a food spot, it’s a cultural hub that captures the spirit of Berlin’s street culture. Fashion and food scenes often overlap, both thriving on creativity, authenticity, and a sense of belonging. Collaborating with Goldies allowed us to celebrate this intersection, bringing together the practicality and durability of Dickies with the vibrant, dynamic energy of Berlin’s culinary landscape.» What Bossenmaier and the entire Dickies team particularly admire about Goldies' work is how it has become a milestone of Berlin culture, a space that reflects the city’s underground creativity while remaining in constant dialogue with its inhabitants. «That kind of cultural relevance is exactly what we wanted to celebrate and bring into our collaboration,» Bossenmaier added.

Like Goldies Smashburger, Dickies also perfectly meets the needs of the Berlin community. As Bossenmaier confirms, «What makes Dickies so influential in Berlin right now is its versatility and genuine connection to everyday people. The brand fits seamlessly into the city’s diverse street style because it’s both functional and expressive. It’s embraced by creatives, workers, and trendsetters alike, all of whom appreciate Dickies for its durability and timeless appeal.» The five pieces that are part of the Zalando, Goldies, and Dickies capsule embody this versatility, both because they are unisex and because they were designed with both the kitchen and the street in mind.