At Milan Fashion Week, there were also accessories designed by KIWI Vapor It appeared during Calcaterra's show, who co-signed the collaboration
When fashion transforms into a lifestyle, the collaborations that emerge always surprise. During the latest fashion week, KIWI Vapor captured the public's attention at Milan Fashion Week through a partnership with Calcaterra, which merged the world of design with high fashion. The runway show on September 28 showcased the debut of two special accessories, the Keychain and the Pochette, unveiled for the first time during the launch of KIWI Air. This initiative followed the official product launch event held on September 10 at Garage 21 in Milan, where elements of dance, music, and creativity created an unforgettable atmosphere and laid the foundation for this fusion of style and technology.
Calcaterra’s collection masterfully incorporated these items, turning the runway into a space where everyday functionality meets aesthetics. The Keychain, attached to belts like a charm, appeared as an essential element that blends practicality with style, elevating a simple everyday tool into a luxurious detail that seamlessly integrates into any look. Similarly, the Pochette, with its minimalist and refined design, added a contemporary accent to the ensembles, reinforcing the connection between technological innovation and fashion. Both items, born from this creative synergy, will become available for purchase starting October 8 on the official kiwivapor.com portal and in dedicated KIWI Stores, offering the public the opportunity to own a piece of this exclusive collaboration.
This alliance between KIWI Vapor and Calcaterra underscores the commitment of both brands to transcend traditional boundaries, creating a bridge between sectors that only appear distant on the surface. KIWI Vapor, established in 2019 under Vapour International, introduced its first Starter Kit to the Italian market and swiftly expanded its global presence through agreements with prominent European distributors. Within a year, the brand conquered international markets and today distributes its products in 55 countries, supported by over 45,000 retail points. With more than 65 global partnerships, KIWI Vapor, led by CEO Mattia Sparacino, has driven device development with a constant focus on the highest technological and safety standards, revolutionizing the vaping industry.
This collaboration with Calcaterra, a cornerstone of Milan’s fashion scene, founded in 2014 by Daniele Calcaterra, a master of volume and formal purity, reflects this vision. The brand is renowned for working with Italy’s finest manufacturers, creating original textile combinations and premium yarns that have earned it global success. However, the September runway show, which also marked the brand’s ten-year presence in the official calendar of the Camera Nazionale della Moda Italiana, represented the designer’s first venture into the lifestyle realm through a tech accessory. Thanks to this partnership, KIWI Vapor strengthens the trajectory begun with the debut of KIWI Air, positioning itself among the new luminaries of Italian entrepreneurship. The collaboration with Calcaterra not only elevates the dialogue between fashion and technology but also seeks to inspire new creative explorations, demonstrating how two distinct universes can converge to create unique and memorable experiences at the heart of Milan Fashion Week.
