Yesterday evening Milan officially entered in a new era. At the prestigious Palazzo delle Scintille, the brand Moncler has given life to an event that was not simply a presentation, and not a fashion show, an event that, with exceptional guests, art and talent, succeeded with strength and vigor to leave everyone speechless.

Moncler Genius Building was a perfect mix between a contemporary art exhibition and a futuristic fashion show, from the moment in which to be protagonists inside the location there were 8 mini-locations to celebrate the artistic meeting between the reality of Moncler and  the famous creative director collaborators.

Virtual and real work have gone hand in hand and, naturally, have met the elegance of Pierpaolo Piccioli, the young and punk soul of Palm Angels, the minimalism of Simone Rocha, the street universe of 1952, the romanticism of Grenoble, the space together with Craig Green, the three-dimensional games of Noir Kei Ninomiya and the tradition with Hiroshi Fujiwara.

Materialize, dematerialize, rematerialize: this is the philosophy of Moncler Genius and this is the implicit message of the project, aimed to comunicate with different languages ​​to different people, but all of them accumulated by the passion for innovation and creativity that the brand is ready to exalt, now more than ever.

Discover with us the magical world of Moncler Genius Building.

 

#1st Floor: Moncler Pierpaolo Piccioli 

 

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The couture has its roots in purity and, without ever abandoning its origins, the creative director of Maison Valentino generates together with Moncler items able to merge in iis intern world seemingly opposite, but never been so close.

 

#2nd Floor: Moncler 1952

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To dare and to remain tied to the times that run, with practicality, originality and that youthful touch that never fails. Password? Pop art.

 

#3rd Floor: Moncler Grenoble

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The hardness of the mountain meets the romanticity of the flowers, reproduced on the entire collection for an irresistible winter mix & match.

 

#4th Floor: Moncler Simone Rocha

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Pink, feminine, romantic, has never got along so well with the rock total black.

 

#5th Floor: Moncler Craig Green

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From the stars to Milan. A very strong connection between what is the human body and what is the surrounding habitat through abstract garments coming "from another planet".

 

#6th Floor: Moncler Noir Kei Ninomiya

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Games of shapes and materials, an unpredictable three-dimensional effect, exalted by a shiny black and strong clear lights, able to capture the preciousness of the work.

 

#7th Floor: Moncler Fragment Hiroshi Fujiwara 

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Moncler and Fragment Hiroshi Fujiwara are legitimate bearers of the timeless classic . It is honored in its authenticity. The undisputed protagonist? (Not by chance) the duvet.

 

#8th Floor: Moncler Palm Angels

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The inevitable urban-punk touch of the Ragazzi brand, mixes its logo and its minimal lettering to the typical Moncler fabrics, to the glossy, to the padded gilets.