«I live between craft, access and luxury.Without restraint, with total freedom», Ross explained, answering our questions with brief and concise concepts, perhaps extending his passion for extreme functionality and simplicity to the interview itself. The studio he founded, SR_A, where the first two letters are his initials and the “A” stands for “Atelier,” works across the full spectrum of creativity and design in a multidisciplinary way: art, furniture, industrial design, and, of course, clothing. The idea is to rethink the classic scope of a brand, shifting the focus from identity and logos to an approach and design philosophy that become the most authentic signature of his work. The SR_A Engineered by Zara project, which introduces a “clothing system” in the form of periodically released capsules, was created to bring this philosophy to a broader audience while also realizing what many designers consider a utopia: a genuinely creative line that can reach the widest possible market, integrating into people's lives worldwide without geographical or economic barriers. Of course, while maintaining that sense of authorship and elevation that distinguishes quality design, supported above all by thoughtful consideration. The first chapter of this collaboration is a men's capsule collection that will be presented through installations in Paris and New York before becoming available in Zara stores worldwide. «It is the first joint venture of its kind, in the world for Zara, with an independent designer», he explains. «As in the way our partnership is structured, and what our intent is. To a degree, it is the future».