LiFE DESiGN is the new promise of streetwear The Filipino brand that is rewriting the rules of global streetwear
LiFE DESiGN is the Philippines-born brand that supports Filipino craftsmanship, talent and creativity. Founded in Toronto in 2022 by creative directors Xylk Lorena (Life Designer #1) and Fisayo Olowolafe (Life Designer #2), Life Design has quickly established itself as a bold new voice within the global fashion landscape. In a system now saturated with new brands, LiFE DESiGN offers an original and ambitious perspective: making the Philippines cool and putting the country on the fashion map.
A project that places cultural identity at its core. The iNNERGY of LiFE DESiGN is the result of the combined influence of Banksy, the conceptual force of Jenny Holzer and the graphic language of Barbara Kruger.
Over the past three years, the brand has built hype and captured the attention of a global audience by teasing its arrival through high-concept visuals, targeted storytelling and an aesthetic that merges heritage with contemporaneity, all without releasing a single product. In a short time, it has created a community with a clear goal: positioning LiFE DESiGN as a high streetwear brand made in the Philippines.
LiFE DESiGN exists to represent Filipino culture and craftsmanship on the world’s most celebrated runways, from Paris Fashion Week to ComplexCon in Los Angeles and SoleDXB in Dubai. The brand aims not only to express style but to serve as a bridge between the global Filipino diaspora—one of the largest and most dynamic in the world—and the next generation of young creatives seeking identity, pride and global recognition through design.