Zero rules for KIWI at the Jesolo Lighthouse The brand slipped into the most surreal party of the summer

KIWI chose the Jesolo Lighthouse as the stage for a collective disguise without logic and without shame. No dress code except for creative chaos: a belly dancer with a can in hand, Snow White in post-punk style, and mythological creatures born from the sand and blazing sun. Under the rainbow umbrellas, people danced in an atmosphere #NoFilter as if it were real oxygen. July 26 marked the beginning of a declared delirium with Random, the party where the only rule was to disobey. On August 2, the Lighthouse became an open-air club with zero walls and only bass lines on the sand turned dance floor. Among gadgets and smiles, KIWI's presence wasn’t just about showing up, it became part of the choreography. And when everything already seemed surreal enough, the Aperyshow arrived, a party that combines DJ sets with solidarity. Even there, KIWI watched the world from under a colorful umbrella. 

But it's not just about looks, costumes, and endless nights. Behind the glitter and sun-fried filters, there are numbers that tell a very concrete story. According to ECigIntelligence, in May 2025 KIWI Vapor was the most distributed hardware among Italian retailers. Ahead of global names, with a presence now spanning 55 countries and over 45,000 points of sale. Not bad for a brand born in 2019 and led by a young, fast team with a clear vision. CEO Mattia Sparacino didn’t just launch a product, he built a universe that speaks of flavor, technology, safety, and style choices. The kind made with a light puff, but that last over time. KIWI is not just a brand, it’s an attitude. And if summer were a person, it would probably be dancing with us.