Golden Goose teams up with FIVEFOURFIVE again With an exclusive capsule collection available both in-store and online

Golden Goose and FIVEFOURFIVE return for their second consecutive collaboration, with a capsule that continues the dialogue started last year and takes it to a more defined level. The project revolves around a new reinterpretation of the iconic Super-Star and Ball Star, accompanied by three vintage-treated T-shirts.

The presentation weekend took place inside the new Golden Goose flagship in Florence, the largest in Europe, transformed for the occasion into a public Co-Creation area. Here, visitors were able to customize garments and sneakers together with Golden Goose’s Dream Makers and the FIVEFOURFIVE team, using patches, studs, “Teenage Fever” crystals, screen printing, and graphic materials designed for the project. The “Wheel of Fortune”, recreated as an interactive installation, echoed the television-inspired aesthetic of the campaign directed by Tommaso Ottomano, which draws from 1980s Italian TV shows.

The event attracted a steady flow of visitors between DJ sets, more dynamic moments, and an unexpected appearance by All’Antico Vinaio serving a dedicated schiacciata. The flagship, with its 560 square meters dedicated not only to retail but also to repairs, tailoring, shoemaking, and a kids’ area designed as a “Golden Bedroom”, served as a natural backdrop for the idea of Co-Creation, now a core component of Golden Goose’s identity.

The weekend wrapped up with a private party at The Hoxton Hotel on November 8th — an occasion to bring together both brands’ communities and close a second edition that doesn’t reinvent the format but strengthens it. A collaboration that grows not because it chases spectacle, but because it finds a shared ground between two visual worlds that continue to blend naturally.