Bikkembergs Relaunches the Soccer The Return of an Icon Between Fashion and Football

With the relaunch of the iconic Soccer shoe, Bikkembergs brings back to the spotlight one of the most emblematic silhouettes from its archive, a symbol of a hybrid and radical vision where fashion and sport coexist without compromise. The new era of the model, reimagined under the creative direction of Lee Wood, begins in June 2025 with a high-impact collaboration with Gosha Rubchinskiy, former creative director of Yeezy. The result? A sneaker that embraces bloke-core aesthetics, blending football nostalgia with contemporary streetwear.

But this is not just a nostalgic operation. With the Spring/Summer 2026 collection, the Soccer is presented in brand-new versions: treated leathers, color palettes inspired by the early 2000s, and essential yet bold shapes. At the height of the Y2K revival, Bikkembergs rediscovers the original soul of the brand and brings it into the present, addressing a young audience that is attentive to the cultural significance of the items they wear. The Soccer thus returns as a manifesto: not only of style, but of identity.

A vision born between stadium and runway

To truly understand the cultural impact of the Soccer shoe, we must go back in time, when Dirk Bikkembergs chose to take fashion beyond its traditional boundaries, making football his field of experimentation. In 2001, he presented the Spring/Summer collection directly at the San Siro stadium, transforming the arena into a runway and definitively merging two previously separate worlds. In those years, Bikkembergs did something no one had dared to do before: making the footballer an aesthetic and symbolic figure — the new male model.

The real turning point came in 2005 with the purchase of F.C. Fossombrone, a small club in the Marche region that was transformed into a true research lab. The kits became tools of communication, the athletes’ bodies an extension of the brand’s vision. This is how the first Bikkembergs football boots were born, including the iconic BIX. But it wasn’t just marketing, it was a philosophy. Fashion became real, lived-in, full of physical tension. And football, no longer just a sport, became a visual and cultural language.

The Soccer then and now

The Soccer has never been just any sneaker. Born as an urban evolution of classic football boots, it has always had a dual soul: technical yet elegant, athletic yet urban. Its outsole, inspired by the playing fields, pays homage to sport, but its construction and design make it perfect even away from the stadium. Bikkembergs has always aimed to break the boundary between performance and lifestyle, and the Soccer is the perfect example of this vision.

Today, in its grand comeback, the shoe also becomes a narrative object: a symbol for a generation that looks to the past to build the future. «Our goal is to make football part of people’s everyday lives», explains the brand. «To do that, we must tell its origins and its deeper meaning». With this new phase, Bikkembergs not only renews an iconic model but also reaffirms its identity: fashion that is lived, physical, tangible, in constant dialogue with the real world.