The Golden Goose Arena has opened in Milan The brand has brought together sport, wellbeing, and community in one single place
On October 7, we discovered the new Golden Goose Arena, an innovative space in CityLife, Milan, dedicated to padel, community and wellness. A structure that redefines the sports experience and the focus on well-being and community. Playing padel in these spaces means sharing passions and unique moments, regardless of performance. With its official opening, the Arena inaugurates a new chapter for this lifestyle-driven sport in Milan.
The design
The Golden Goose Arena celebrates padel with a space designed by Novembre Studio, conceived to become a new architectural landmark for the city thanks to a contemporary aesthetic that merges sport and technology.
The Arena includes nine courts: six indoor courts featuring a total-black design and a Pro Court equipped with tracking cameras and LED scoreboard, plus two outdoor courts inspired by a vintage aesthetic. Inside, the Golden Goose Arena also hosts a Lounge, a Wellness Café and dedicated Ritual Spaces where players can recharge with self-care products. Outside, an outdoor lounge will offer music, drinks and shared moments extending into the sunset.
Highlights
One of the major new elements accompanying the arena’s opening is the exclusive activewear capsule of the STAR collection, designed for those who consider style and well-being essential parts of their lifestyle. The capsule is available exclusively at the in-house store and offers accessories and ready-to-wear pieces that merge aesthetics and functionality. Completing the store’s selection is a variety of Golden Goose items as well as premium sportswear. The added value comes from the brand’s signature Co-Creation experience, which allows customers to personalize any product.
To strengthen its connection with players, Golden Goose has introduced the STAR Experience: a program offering priority court bookings, access to the private Lounge and Ritual Spaces, exclusive invitations and a welcome kit. The Golden Goose Arena therefore represents a new chapter for sport and lifestyle, opening a new space accessible to everyone, where thanks to the services offered, anyone can feel at home.
