With the new Lino-Mare collection, IUMAN redefines summer style

The Lino-Mare 2025 collection by IUMAN – Intimissimi Uomo marks a new chapter in the men’s summer wardrobe, combining functionality, elegance, and comfort in a direct and confident way. Designed for men who want to experience summer with style without sacrificing practicality, this line presents itself as a true total look meant to accompany every moment of the day: from the city routine to the freedom of leisure time, and even the relaxed setting of the beach. The strength of the collection lies in linen, the quintessential natural fiber, reimagined with a modern approach. The design philosophy is essential yet refined: the garments feature soft cuts, clean lines, and a comfortable fit, always well-defined. The safari jacket stands out as the season’s iconic piece, offered in an updated version that combines refined aesthetics and functionality through technical details and strategic pockets. Alongside it, both long and short trousers are enhanced by a renewed construction, with an ergonomic button closure that improves the fit and elevates the garment’s structure. The visual concept of the campaign launching the collection is designed to evoke strong and authentic impressions. The images, set among the sandy dunes of Essaouira and the sophisticated riads of Marrakech, tell a story of travel, identity, and freedom. It’s a summer lived at a slow but intentional pace, where each outfit tells something about the man wearing it: independent, confident, and aware of his own style.

The color palette plays a fundamental role: warm, vibrant, sunlit tones alternate with more natural and subdued hues, allowing consistent pairings in both informal and more refined settings. Everything revolves around an idea of masculine elegance that is understated yet intentional, able to express personality without excess. In the beachwear segment, the collection offers a technical range aligned with current trends. The Shine swimsuit takes center stage, crafted from lightweight, high-performance fabrics and available in a color range from deep blue to thyme green, titanium gray, and china blue. Designed for those who seek a clean yet bold style, this swimsuit combines visual appeal and durability, making it perfect for any kind of summer day. For those who prefer a sporty look, the long version inspired by surf culture offers a more dynamic choice with a youthful, energetic edge. Adding an even more engaging touch to the collection is the father-son matching line, introducing a playful and stylish element of family bonding through coordinated outfits—without compromising elegance or cohesion.

The new Lino-Mare 2025 collection by IUMAN – Intimissimi is available online on the official Intimissimi website and in selected stores.