
Rihanna and PUMA reinvent the iconic Avanti LS
A new chapter in the historic collaboration has arrived
January 18th, 2025
PUMA has returned to collaborate with Rihanna to bring an innovative touch to the legendary Avanti silhouette. The result of this new link-up is the Avanti LS limited edition, a sleek and cutting-edge sneaker inspired by the timeless PUMA King football boot, but with a modern twist that combines sports heritage with fashion. The Avanti LS celebrates PUMA's archive and innovation. With a slim and minimalist silhouette, the shoe is crafted from premium materials that deliver a refined look. Rihanna herself has been spotted wearing the Avanti LS, confirming it as the must-have sneaker of 2025. Photographed at Giorgio Baldi and during walks in New York City, Rihanna effortlessly paired the sneaker with everything, from tailored trousers to casual jeans, showcasing the versatility of this unique design.


The upper is made from exquisite royal blue suede, enriched with elegant gold accents, a cream-colored Formstrip, and the classic gum sole. The most striking feature is the new heel design, embellished with small rubber studs, a tribute to turf styles of the past. Rihanna's vision for the Avanti LS elevates its sporting roots, transforming it into a versatile and fashionable piece that perfectly fits both casual and formal looks. While strongly recalling the history of the PUMA King football boot, Rihanna has infused a playful vibrancy into the design. The new Avanti LS is part of PUMA's ongoing celebration of its rich heritage, which includes other iconic styles like the Speedcat and the Mostro. The fusion of archival inspiration and modern design is a hallmark of PUMA's approach, and the Avanti LS is its perfect embodiment. Paying homage to its roots while reinterpreting the shoe through a contemporary lens, the Avanti LS strikes the ideal balance between nostalgia and innovation.