The adidas x Brain Dead Stan Smiths are coming
The Los Angeles-based brand tells the story of a tennis icon in its own way
August 29th, 2024
The new collaboration between adidas Originals and Brain Dead playfully reinterprets the iconic Stan Smith, introducing it in four new colorways. After announcing their collaboration earlier this year, the German sneaker brand and the Californian label known for its provocative designs are back to amaze, blending tradition with innovation. For over ten years, Brain Dead has established itself as a global reference point for its unique and bold aesthetic, which is reflected not only in clothing but also in objects and artwork. At the core of the brand are people, their cultures, and attitudes, which have helped create a meeting point for contemporary subcultures.
The Stan Smith, the first leather tennis shoe, has achieved cult status far beyond the sports world, becoming one of the most recognizable and influential silhouettes in pop culture. In this new edition, the sneaker has been reimagined with details that express the essence of Brain Dead without straying too far from its heritage. Thick, contrasting laces replace the traditional ones, while the perforated sides display the brand's logo. The padded heel, made of raw and hairy fabric, creates a bold contrast, available in Cream, Dark Green, Light Blue, and Pink. To celebrate this launch, Brain Dead collaborated with artist Ryan Decker for a campaign that combines surrealism and animation, offering a unique and surreal vision of a tennis match where flying rackets and bizarre objects come to life on the court.