How did the Rome chapter of adidas Originals x Red Bull 64 Bars go? With special guests such as Sick Luke and Fabri Fibra

adidas Originals once again takes center stage in the Italian rap scene with the first Roman edition of the Red Bull 64 Bars Live, bringing its cultural vision to the heart of Corviale, a neighborhood symbolic of Rome’s outskirts. After three editions held in Scampia, Naples, the event arrived in Rome, transforming the immense residential complex into an urban stage where music, style, and identity intertwined in a single collective narrative, once again highlighting the importance of the suburbs and their cultural relevance.

The German brand, long attentive to dialogue with street and music culture, chose to renew its partnership with Red Bull, reaffirming once again its ability to understand and interpret the languages of new generations. The presence of adidas Originals went far beyond sponsorship: the brand brought to the stage its distinctive aesthetic, capable of blending sport, fashion, and belonging into a visual narrative perfectly aligned with the spirit of the format.

The Red Bull 64 Bars Live brought together some of the most influential voices in Italian rap — from Fabri Fibra to Noyz Narcos, along with Tony Boy, Lazza, and Lacrim — all dressed in total adidas looks, reaffirming the brand’s long-standing bond with the music scene. Joining them were Ele A, Danno, Uzi Lvke, and Side Baby, with Sick Luke as musical director and WAD as host — both also wearing adidas — for a powerful, collective live show in which fashion became a natural extension of performance.

In a landscape where authenticity is often sacrificed for spectacle, adidas Originals chose to ground its presence in reality, supporting a project born in the suburbs and giving space to those who, from those same neighborhoods, continue to reshape Italian urban culture. The result was an event that went beyond the boundaries of a concert to become a true act of community. With the Roman edition of Red Bull 64 Bars Live, adidas Originals not only reaffirmed its position as a credible voice within the contemporary scene but also helped rewrite the cultural geography of Rome, turning Corviale into a place of connection and creative rebirth.