Jordan World of Flight Milan's first anniversary party

Jordan World of Flight Milan recently celebrated its first anniversary, marking a year of success, extraordinary performances and iconic streetwear. Located at 21 Via Torino in Milan, this flagship store is more than just a store: it has become a landmark for basketball, streetwear and pop culture fans throughout Milan. 21 Via Torino saw its transformation into an iconic venue when Jordan World of Flight opened its doors in Milan. The opening featured a series of extraordinary events, with the participation of artists such as Lazza, Axell and Epoque. Art took center stage thanks to Pietro Terzini's "Hyperlocal" collection, a fusion of simplicity and irony that captured the essence of Jordan's pop mythology by affixing Michael Jordan's most iconic phrases and images that have made him a legend in the history of athletics and beyond onto sweatshirts and T-shirts. To emphasize the importance of the anniversary and the relevance of the location, the special collection signed by Terzini will be available exclusively in the Jordan World of Flight on Via Torino.

For Jordan Brand, Italy is not only a key market but a place linked to one of the most relevant and iconic memories of Jordan's career: the epic moment in 1985 when the basketball player shattered the scoreboard in Trieste. This connection to Italy was a key reason for opening the flagship store in Milan, a city that plays a crucial role in the world of fashion and streetwear. The Jordan World of Flight is not just a store - it is an experience. With 360 square meters of space, it offers a wide selection of exclusive garments, sports footwear and a wall of 40 shoe styles, including previews of the upcoming spring collection. But there's more: an open-air mini-lab allows customers to customize jackets and shoes using hot presses and printers.

The space was designed with the desire in mind to make it a club, a meeting point for the streetwear community of the entire city. Exclusive events reserved for loyal customers are held regularly, transforming the store into a place for socializing and celebrating culture. The idea behind Jordan World of Flight is to offer a complete experience for consumers who can make the space home to an entire community and share their passion by pushing the boundaries of what "experience" means, offering personalization services, talks, product launches and unique events. In addition, the connection to local and internaizonal street culture is central to the brand. The Jordan World of Flight seeks to give something back to the culture from which it was inspired, combining sports and street into a unique expression of style and belonging.

The strength of the Jordan brand lies in its ability to capture a wide range of audiences. In addition to winning longtime fans who lived through the Michael Jordan era, Jordan World of Flight also attracts the next generation of streetwear and sneaker enthusiasts. The store's dualistic approach, which celebrates both the brand's history and the contemporary athletes who represent it, such as Luka Dončić and Zion Williamson, and allows different generations to connect together, creating a lasting link between the brand's past and future. Jordan World of Flight Milan's first year has shown how a store can become a place of celebration, inspiration, and connection for lovers of streetwear and basketball culture. With its presence in one of the world's fashion capitals, the Milan flagship store is destined to remain an iconic shopping and streetwear experience for years to come.