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NASA’s influence on streetwear

Streetwear brands keep looking towards the stars for their future collections

NASA’s influence on streetwear Streetwear brands keep looking towards the stars for their future collections

Many of us have had childhood dreams of going into space, and though they come true on the rarest of occasions, NASA’s collaboration with various street brands shows the underlying dreams are still alive and well, even for new generations. Next year is the 60th anniversary of the space program and with Nike’s recent announcement of dropping a special collaboration to celebrate, we look closer at streetwear’s link to the stars.

The vast infinity of space has always inspired awe and reflection since the dawn of man, it’s hard not to wonder about our place in the universe and how it all started when gazing up at the stars. In the 1960’s when man for the first time was able to actually reach out and take its first step into the great void of space, it started to feel just a little bit more tangible. Space exploration has often been seen as the absolute pinnacle of human achievement, and thus being associated with it has inspired feelings of grandeur and that anything is possible. Not only is the sky the limit, but we can literally go beyond it. 

There’s also a strong utopianism associated with space travel, we go into space not as individuals, but as a whole race of beings. Making so many of our ever more blurry earthly issues, of gender, race, and social status, diminish in that greater perspective. Though NASA has stopped sending people into space (at least for now) a whole new generation is feeling an association through fashion. It's the ultimate escapism, which has always been a strong need for youth, In an ever more turbulent world, with the baggage of the past weighing more and more down on the lives of tomorrow. NASA and Space represent a clean slate, a new start, and something brands and consumers alike are willing to bet on. Enough so that NASA is lending itself more and more to fashion, and will surely continue to do so into the future. 

Below are some of our favorite NASA collaborations both current and coming.

Nike: Dropping an Air Force 1 Low and Air Huarache version in NASA inspired colors, made from premium suede, with space graphics featured on the swoosh and inner lining. Any release details are still unknown but stay locked for updates. 

 

Vans: Joining the space race this year is a collaboration with Vans, featuring a range of sneakers, bags, and slip on, the standout piece is an all-white silhouette low cut sneaker, with a thick white sole and NASA logo printed on the side. The collection is excepted to drop October of this year. 

Hernon Preston: After his hyped partnership with New York City Department of sanitation, he revealed his NASA collaboration at this years Paris Fashion week, fulfilling a childhood dream, featuring a reinterpretation of the classic NASA space suits, with a 3M nylon space jacket, with matching sweatpants, a silver denim logo jacket, t-shirts, hoodies and a multifunctional convertible “jetpack” which can be worn as a backpack, fanny pack or tote. The collection is set to drop late 2018, early 2019

Alpha Industries: The American flight programs both earthly and space-bound have always had a close relationship with the classic bomber jacket, so felt only fitting when Alpha Industries dropped their NASA bomber jacket, seen below sported by Sarah Snyder

Though not an official collab, Nike for the 2012 NBA All-Star Game In Orlando took the city to space with its AS ‘Galaxy’ Pack, inspired by space exploration and the supernova. The Nike Zoom Kobe VII Galaxy, Nike Zoom KD IV Galaxy, and Nike LeBron 9 Big Bang, Nike Dunk, Nike Air Flight One ‘Galaxy’ and Notorious Galaxy Foamposite One received a special inter-galactic treatment.