How did the Puma x Unplugged event in Naples go? The Riva Club stage of the R-CITY project
On Saturday, October 25th, the Riva Club in Naples hosted one of the most vibrant nights in recent urban culture: PUMA x Unplugged, a new stop of the R-CITY project created to celebrate local cultures and the creative languages of Italian cities. Organized in collaboration with the Unplugged community, the event transformed the Neapolitan club into a meeting point between music, street culture, and local identity, blending live performances, DJ sets, and direct interaction with the audience.
From the very start of the evening, the Riva Club was charged with contagious energy. Behind the decks, Paky Chiaramonte, Beak On The Night, and the club’s resident DJs alternated, crafting a soundscape that merged electronic beats and urban influences. On stage, Angelo Caianiello, Plug Urban, and Christian Revo delivered live performances that embodied the authenticity of the Neapolitan music scene and the raw energy of those who live the city every day.
The atmosphere was fueled by the community spirit, where audience, artists, and brand shared the same space, the same rhythm, and the same sense of belonging. The club was completely transformed by PUMA into an experiential space filled with neon lights, immersive installations, and a dedicated corner for the new PUMA Fade LS sneaker — displayed as a symbol of the connection between performance, style, and local roots.
Throughout the evening, a PUMA Gift Machine rewarded guests with special branded gifts, while a mural wall invited attendees to leave their tag or a personal message about what PUMA represents to them — a simple yet powerful act that embodied the essence of the R-CITY project: building community through shared experiences.
The Neapolitan night thus celebrated the launch of the new Fade LS, a sneaker that perfectly embodies the spirit of cities like Rotterdam, Marseille, and above all, Naples, aplace defined by passion, resilience, and collective identity. Between DJ sets, performances, and audience interaction, PUMA x Unplugged proved once again how the brand can seamlessly merge sport, culture, and urban lifestyle, portraying cities not as backdrops but as protagonists of change. For one night, the Riva Club became the mirror of contemporary Naples: visceral, creative, loud, and full of heart. Just like the Fade LS, designed for those who never stop moving with rhythm and pride through their city.