The PUMA Fade LS has finally arrived The city at your fee
With the launch of the new Fade LS, PUMA pays tribute to cities that live through passion, resilience, and a deep sense of community, Rotterdam, Marseille, and above all, Naples, which shines with an unmistakable strength. A capital of proud identity, made of contrasts and authentic beauty, Naples is much more than a place: it’s a way of being, a collective heartbeat that echoes in its alleys, squares, and in the embraces between strangers who become family. It’s this contagious, visceral energy that inspires PUMA’s new silhouette, designed for those who move every day with both heart and mind, always rooted in their city.
A sneaker designed for those who celebrate their connection to their city
The new PUMA Fade LS draws inspiration from the authenticity of human connections that define our communities, the ones born in the streets, sports fields, and lively city squares. Every detail of the sneaker is designed to celebrate that sense of belonging that goes beyond blood ties and is built day after day, through shared workouts, neighborhood chats, and moments of togetherness. Created to seamlessly adapt to both running and the hustle of urban life, the Fade LS blends advanced technology and clean design, offering a perfect balance between performance and style. The new upper, enriched with visible stitching and lifestyle-inspired overlays, gives the model a warmer, more personal and lived-in look, ideal for those who want to stand out with understated character.
The NITRO midsole, soft and responsive, ensures optimal cushioning in every situation, while the PWRFRAME at the heel provides the right support even during the most dynamic movements, guaranteeing stability without compromising lightness. The Fade LS is designed to be worn from morning to night: perfect for intense training sessions, but also for outings with friends, family meals, or simply walking through the city streets with confidence and style.