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AURA, the immersive digital art experience

from the 29th of October 2021 till the 9th of January 2022 at the Fabbrica del Vapore in Milan

AURA, the immersive digital art experience from the 29th of October 2021 till the 9th of January 2022 at the Fabbrica del Vapore in Milan

Yesterday at the Fabbrica del Vapore I was catapulted into AURA, it is not just an exhibition it is an immersive experience of digital art, an adventure that changes the perception of space through technology, capable of transforming the environment by interacting with the visitors themselves.
AURA is an international production with the creative co-direction of Pepper's Ghost, the most emerging creative firm in digital art, and Sila Sveta, the most important reality in the production of immersive installations world, created by designers Anderson Tegon and Aleksandr Usyskin. Curious to understand the true meaning behind the name AURA, I had the opportunity to speak with the designers stating that the AURA is around us:

It puts the person at the center, protects them as much as it illuminates them by expanding their essence. Aura is not just a name, Aura is a place where time stops and where every action has tangible and immediate consequences, magnificent and immersive. Aura is bringing people back to the center of everything. "

Entering this completely dark room, the lights, colors, and music gradually become the main elements, transforming themselves into living resources, creating a paradox where what is immaterial becomes tangible matter, creating a relationship between my heat and the one from the lights. The strength of the play of light beams meets with mapping projections able to immerse and totalize with 3D images and with unique effects capable of animating the floor while moving. As a visitor, you become an integral and active part of the experience, which is divided into two parts: in the first act you immerse yourself in suggestive and generative moments such as a shower of stars or the growth of natural elements, in which the presence and movements of people interact directly. What you see and hear is not a fixed and repeated script, but each act is new and original, the outcome of the relationship between human and digital.

As the designers Anderson Tegon and Aleksandr Usyskin stated, AI used together with machine learning is able to learn from our movements, the more we move the more the technology learns, changing the images radically, which in January will be completely different from those of today. In the second act, however, the experience becomes more intimate and personal, the aura increases the level of interaction with the world around us, somehow merging with it, giving us the opportunity to create our own little metaverse. The feeling is to see the world reflected in each of us, completely different from the life outside the room as Anderson shared, the parallelism between the two different realities is the experience that the work wants to convey.

The two designers strongly believe in the new sciences, for them they are an enormous opportunity, necessary to tell things in a universal language, making the visitor an integral part of the work that must no longer be explained but enjoyed and perceived. For this reason, the strong aspect is the ability to put the digital in relation to the real. The creativity of the individual is put at the center, with technology that, by becoming the brush of the palette, is able to transform the surface into a real futuristic "canvas".

The exhibition opens today 29 October 2021 until 9 January 2022 at the Fabbrica del Vapore, Milan. For tickets and information on timetables visit the website: Fabbrica del Vapore or VivaTicket