The 2019 edition of the Cannes Lions, the International Festival of Creativity, has just ended proclaiming the most beautiful advertisements of this year. The awards went to projects that have succeeded in combining marketing and social aspects, involving the public with a communication animated by ethics supported by each brand. The perfect example of this new trend that highlights commercials "with a purpose" are Ikea's projects that show how its products would be more suitable for disabled people with small modifications or Johnson & Johnson's that tells the story of a group of nurses and their relationship with AIDS patients at the beginning of the outbreak of the epidemic. Among the winners, there are two of the coolest and most popular concepts of 2019, the video This is America by Childish Gambino and the controversial Nike campaign with Colin Kaepernick. The most ironic advertisement? That of Burger King who gave a Whopper to anyone who could prove that he asked for their hamburger at McDonald's

Below is a complete list of the winners of the 2019 Grand Prix:

 

Titanium, Direct and Mobile Grand Prix: Burger King’s Whopper Detour

 

Film and Film Craft Grand Prix: The New York Times

 

Outdoor and Inaugural Entertainment for Sport Grand Prix: Wieden + Kennedy’s Dream Crazy for Nike

 

 

Social & Influencer Grand Prix: Wendy’s Keeping Fortnite Fresh

 

 

Media Grand Prix: AKQA São Paulo for Nike Air Max

 

 

PR Grand Prix: The Tampon Book

 

 

Creative Data Grand Prix: Black & Abroad’s Go Back to Africa

 

 

Creative Strategy Grand Prix: Volvo’s The E.V.A. Initiative

 

 

Entertainment Lions for Music Grand Prix: This is America by Childish Gambino

 

 

Entertainment Lions for Music Grand Prix: Bluesman by Baco Exu do Blues

 

 

Entertainment Grand Prix: Johnson & Johnson AIDS documentary

 

 

Industry Craft Grand Prix: Nike Just Do It HQ at the church

 

 

Digital Craft Grand Prix: Carlings

 

 

Innovation Grand Prix: See Sound

Radio and Audio Grand Prix: Westworld: The Maze by HBO

 

 

Design Grand Prix: Google’s Creatability

 

Print & Publishing Grand Prix: BBDO’s Blank Newspaper

 

Creative Effectiveness Grand Prix: Carrefour’s Black Supermarket

 

Ecommerce Grand Prix: Doconomy, Do Black

 

 

Brand Experience & Activation Grand Prix: Microsoft Xbox Adaptive Controller

 

 

Health and Wellness Grand Prix: Ikea’s ThisAbles

 

 

Disease Awareness Grand Prix: GSK’s Breath of Life

 

Sustainable Development Goals: The Lion’s Share for Mars Australia

 

 

Glass – The Lion for Change: The Last Ever Issue

 

 

Glass – The Lion For Change: Viva La Vulva by AMV BBDO