The Best 2019 ads
Selected during the last edition of the Cannes Lions
Pills
June 25th, 2019
June 25th, 2019
The 2019 edition of the Cannes Lions, the International Festival of Creativity, has just ended proclaiming the most beautiful advertisements of this year. The awards went to projects that have succeeded in combining marketing and social aspects, involving the public with a communication animated by ethics supported by each brand. The perfect example of this new trend that highlights commercials "with a purpose" are Ikea's projects that show how its products would be more suitable for disabled people with small modifications or Johnson & Johnson's that tells the story of a group of nurses and their relationship with AIDS patients at the beginning of the outbreak of the epidemic. Among the winners, there are two of the coolest and most popular concepts of 2019, the video This is America by Childish Gambino and the controversial Nike campaign with Colin Kaepernick. The most ironic advertisement? That of Burger King who gave a Whopper to anyone who could prove that he asked for their hamburger at McDonald's.
Below is a complete list of the winners of the 2019 Grand Prix:
Titanium, Direct and Mobile Grand Prix: Burger King’s Whopper Detour
Film and Film Craft Grand Prix: The New York Times
Outdoor and Inaugural Entertainment for Sport Grand Prix: Wieden + Kennedy’s Dream Crazy for Nike
Social & Influencer Grand Prix: Wendy’s Keeping Fortnite Fresh
Media Grand Prix: AKQA São Paulo for Nike Air Max
PR Grand Prix: The Tampon Book
Creative Data Grand Prix: Black & Abroad’s Go Back to Africa
Creative Strategy Grand Prix: Volvo’s The E.V.A. Initiative
Entertainment Lions for Music Grand Prix: This is America by Childish Gambino
Entertainment Lions for Music Grand Prix: Bluesman by Baco Exu do Blues
Entertainment Grand Prix: Johnson & Johnson AIDS documentary
Industry Craft Grand Prix: Nike Just Do It HQ at the church
Digital Craft Grand Prix: Carlings
Innovation Grand Prix: See Sound
Radio and Audio Grand Prix: Westworld: The Maze by HBO
Design Grand Prix: Google’s Creatability
Print & Publishing Grand Prix: BBDO’s Blank Newspaper
Creative Effectiveness Grand Prix: Carrefour’s Black Supermarket
Ecommerce Grand Prix: Doconomy, Do Black
Brand Experience & Activation Grand Prix: Microsoft Xbox Adaptive Controller
Health and Wellness Grand Prix: Ikea’s ThisAbles
Disease Awareness Grand Prix: GSK’s Breath of Life
Sustainable Development Goals: The Lion’s Share for Mars Australia
Glass – The Lion for Change: The Last Ever Issue
