Lavazza takes us on a sensory journey to celebrate its 130th anniversary When a trip from Paris to Colombia fits in one cup
To mark its 130th anniversary, Lavazza opened the doors to an extraordinary event, representing far more than a simple commemoration. It is at the prestigious Pavillon Ledoyen in Paris that the brand offered a fully immersive experience into the world of 1895 Coffee Designers by Lavazza, its collection of exceptional coffees in an event that highlighted the very essence of Lavazza's heritage: the perfect blend of exceptional terroirs, unwavering creativity, and a pursuit of precision. The same philosophy that gave birth to the 1895 range, designed to elevate the bean and reveal aromatic profiles of rare complexity. To illustrate this vision, the brand brought together two leading figures: Diego Bermudez and Yannick Alléno. On one side, Diego Bermudez, an emblematic figure in Colombian coffee production, known for his innovative approach and bold fermentation methods that produce coffees of unmatched quality. On the other, Michelin-starred chef Yannick Alléno, international ambassador of 1895, embodying culinary excellence and the ability to transform an ingredient into a sensory experience.
A sensory journey, at the intersection of craftsmanship and high technology, is what 1895 Coffee Designers by Lavazza offers. Behind each cup lies the work of Factory 1895, an exceptional workshop where tradition meets innovation. Here, coffee becomes a true work of art, where every step, from selecting origins to the final blend, is conceived and executed with jeweler-like precision. There is a scientific approach, yet also instinctive, guided by a relentless pursuit of excellence, carried out by a unique figure: the "Coffelier", a neologism between sommelier and master perfumer, central to this process. He is the interpreter of taste, revealing the aromatic nuances of each lot and creating an accessible sensory language. He is the meeting point between the hands that pick the beans and the palate that savors them, a figure capable of transforming the daily ritual of coffee into a refined and memorable tasting experience.
Our tasting experience began with a privileged exchange between the two experts, who shared their thoughts on flavor, origins, and the growing role of specialty coffee in contemporary gastronomy. Chef Alléno also took the opportunity to recount his recent trip to Colombia, an immersion in the heart of the plantations that shaped his reflection on pairing food and coffee. The highlight of the day was an exclusive lunch, designed as a true ode to taste. Each dish, inspired by Colombian flavors, was crafted to harmonize with a specific coffee extraction. The objective was clear: to demonstrate that coffee can be a full-fledged ingredient in haute cuisine. This lunch proved that, in the hands of a master, coffee, especially of high quality, can become a creative partner, capable of elevating a dish and transforming a simple meal into a sensory adventure. By celebrating 130 years of history, Lavazza showed that its heritage is not just about the past, but a source of inspiration for the future. A future where passion, innovation, and the pursuit of excellence will continue to push the boundaries of taste.
