With its SS26 collection, Nude Project announces Brazilian Summer A release that was titled “Full Speed, Meu Amor”

Nude Project, Europe's fastest-growing lifestyle brand, has presented "Full Speed, Meu Amor", the first drop of its SS26 collection. This launch marks the beginning of the brand's seasonal concept, titled "The Luxury of Time", and represents a tribute to the almost spiritual intensity of Ayrton Senna, the legendary Brazilian Formula 1 driver. The "Full Speed, Meu Amor" drop is built on a fascinating paradox: racing at full speed to understand that true contemporary luxury lies in knowing when to slow down. Inspired by Senna's intensity, both on and off the track, the release invites you to slow down and live in the present as the supreme form of luxury. The campaign, shot entirely in Brazil and featuring photographer and model Cédric Viaene in front of and behind the camera, captures a duality between speed and presence, articulating the central message: live the moment intensely.

Far from glorifying haste, Nude Project uses racing imagery as a generational metaphor. In a world obsessed with progressing, producing, and never stopping, the brand proposes the opposite: feel more, see more, be more. As Bruno Casanovas, co-founder and creative director of Nude Project, explains: "Senna said that when he was at his best, he felt as if he were in another dimension, where time did not exist. With this collection, we want to share exactly that: that true luxury is not in what we own, but in being so present that we lose track of time. 'The Luxury of Time' is living in the present with such intensity that everything else disappears".

At the heart of the drop is the graphic knitwear, which represents the brand's identity in its purest form. The collection includes sweaters, polo shirts, and a women's racing jumpsuit, embracing different styles: from street style to preppy, to complete full looks. These pieces are soft to the touch and comfortable to wear, serving as elevated essentials that add texture and visual narrative. The collection also features racing elements and graphics inspired by Formula 1, the world where Senna reached his peak as a driver. Among the standout pieces are sweaters with evocative prints, such as helmets, race numbers, and racing-inspired motifs, blending sporty aesthetics with a contemporary touch.

The women's part of the collection is enhanced with technical tops and fitted bodysuits featuring zips and contrasting details. These pieces adapt to the body without restricting movement, combining sensuality and dynamism. The design emphasizes a technical silhouette, ideal for those seeking items that unite comfort, elegance, and a touch of audacity, in line with the drop's racing inspiration. Additionally, in this first drop, numerous accessories that already evoke summer emerge, designed to complement all the season's looks. Bags and practical details add a layer of functionality and style, making the collection versatile for a young and dynamic audience.

This first SS26 drop, "Full Speed, Meu Amor", is not just a collection of garments, but an invitation to reflect on the value of time in a frantic era. Through the tribute to Senna and the intelligent use of racing metaphors, Nude Project redefines luxury as authentic presence, offering pieces that combine style, comfort, and narrative. The collection is available now, ready to inspire a new generation to live every moment intensely.