Why don't they watch fashion shows in fashion schools? Fuorimoda brings front row in class for Milan Fashion Week

Everyone in fashion universities wants to attend fashion shows. Whether it’s design, communication, or product development, students aspire to the moment when they can enter a show’s backstage to observe, as an intern or a simple intruder, how the great mechanism behind organizing a fashion event actually works. Sometimes professors themselves encourage their students to sneak into shows: the case remains legendary when, during FW97 It's A Jungle Out There by Alexander McQueen, dozens of young fans of the designer stormed the venue, taking the seats of any fashion editor present. Sitting on the floor or in the places of fashion system workers and friends of the brand (it seems that even Liam and Noel Gallagher were there), the presence of so many young people (many from the same school where McQueen had grown up) helped create the show’s unique atmosphere.

Today, it has become increasingly difficult for a fashion student to attend a show without a ticket. Between security and restrictions, exclusivity, and the proliferation of content creators, Fashion Week is no longer the well of endless opportunities it once was. It’s true that some designers occasionally leave around twenty seats available for students from the school where they studied, but these are mainly shows by independent brands like Diesel. Luxury brands, by now, no longer organize presentations for insiders of the fashion system, but events with a media reach comparable to a football match.

So why not bring fashion shows into schools? Gather fashion students in a single classroom and comment together on some of the most relevant shows of the season? With Fuorimoda, nss brings Fashion Week into the classrooms of some of Italy’s most important fashion institutes, discussing the new collections live alongside the talents of tomorrow. From Milan to Naples, via Rome, Fuorimoda lands at NABA, IED Milano, Accademia Costume & Moda and IUAD and brings the front row to universities from February 24 to 28, making democratic a fashion industry that has become more exclusive than ever.