Pull&Bear had the French capital dance at the Fête de la Musique Fashion, music and iconic drinks were at the rendez-vous in the coolest activation of the season

This weekend was a special one for France, and for Paris in particular. This Saturday, June 21st, the streets of Paris were filled with musical notes, ranging from house to jazz to techno, for the Fête de la Musique, which every June 21 brings a bit of lightness to the hearts of Parisians and their visitors, who grow more numerous each year. In fact, on TikTok, videos of young British and American girls asking European users for help on how to dress for the music festival have sprung up like little daisies. A question that was naturally answered by Pull&Bear, who this weekend, after a stop in Barcelona at the Primavera Sound Festival, landed in Paris with a new activation full of good energy and freshness. Called Paris Sounds Fresh, the event marked a new collaboration between the brand and Cortado, a must-visit café in the capital, to celebrate the arrival of summer with what it loves most: music, good vibes, and style.

True to its strong connection to the music scene, Pull&Bear brought its personal touch to the event with its well-established concept Not Just a DJ, featuring sets by Restonsflex and Iamkailys. As always, music was the common thread of an experience where community, visual identity, and rhythm came together in a unique space. The activation highlighted lemonade, the icon of summer, with two exclusive new drinks by Cortado: coffee and matcha with orange juice — two unexpected pairings designed to bring a fresh and original touch to the day. The event also welcomed a selection of talents and guests from the Parisian creative scene, who joined the celebration wearing full looks from Pull&Bear’s summer collection. A way to further strengthen the link between fashion and music — two essential pillars of the brand’s universe, but above all, of Paris.