Who’s behind the agency powering Paris’s hottest VIP nights?

If you’re still thinking about Rosalia’s iconic birthday party last October—with its buffet of cigarettes arranged like little cream puffs on silver trays, matchboxes adorned with the Libra sign, and souvenir t-shirts—you’ve clicked on the right article. Behind this event, which has likely inspired more than one party since, is Giulia Perna and her agency The Nitro Factory, two creative forces navigating between aesthetic disruption and elevated well-being. At the crossroads of radical aesthetics and refined experiences, Giulia Perna is shaping a multidimensional creative universe that pushes boundaries, redefines industry standards, and above all, elevates Parisian nightlife for the most influential. In addition to The Nitro Factory, the young creative is also behind Onda, a brand-new Paris-based wellness agency. Both initiatives aim to question norms, elevate culture, and create meaningful connections between brands and their audiences.

The Nitro Factory, her first brainchild, is much more than an event agency—it’s a dynamic creative catalyst, a space where art direction, visual identity, and strategic storytelling merge into a signature style that’s both brutal and sensual. Founded in Paris, the agency quickly went on to transcend France’s borders, winning the hearts—and more importantly, the trust—of clients around the globe. It works with emerging designers and established brands alike, all in search of a new language and a stronger image. Through Giulia’s creative lens, narratives unfold like tactile compositions, rooted in alternative culture, artistic expression, and avant-garde aesthetics. The agency doesn’t just produce visuals—it transforms the entire conversation around brand identity.

Onda, for its part, represents another facet of Giulia’s creative vision: a space where movement, balance, and reconnection come to life in unexpected ways. Launched in 2024, this wellness and sports events agency curates immersive experiences where physical vitality flows in harmony with refined aesthetics. From sculptural retreats to rituals and curated events, at Onda, well-being becomes a form of art. Drawing from architecture, rhythm, and elemental flow, Onda reinvents self-care through a carefully orchestrated, elegant, and instinctively modern lens. Through these projects—and a creative spirit that rarely seems to rest—Giulia appears ready to redefine Paris’s event scene. You know what to do for your next soirée.