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Milan Women's Fashion Week SS17

From runway to moodboard

Milan Women's Fashion Week SS17  From runway to moodboard

71 shows. 98 presentations. One week.

Milan counts its successes, the hundreds of outfits and accessories, the thousands of curious and fashion addicts, the applause and the flops that have coloured the streets and amplified the echo of its fame through designers and models.

Alessandro Michele continues to garner international acclaim, becoming, with his eccentric and weird style, the catalyst of contemporary Italian fashion thanks, this time, to a mix of glam, Elton John, 17th century Venetian courtesans, Nabokov and orientalism.

Bottega Veneta celebrates too, and for the 50th anniversary of the brand presents a collection that perfectly embodies its effortless elegance and an army of models like Gigi Hadid and Adriana Lima, accompanied by an always beautiful Lauren Hutton.

Then there are all the others. Prada with its "Future Forward", Fendi and its interpretation of Jean Antoine Watteau, Jil Sander's sculpture dresses, Versace sexy sportswear or Dolce & Gabbana's "Italian Tropic".

Here are the moost interesting moodboards of the season:


An homage to

Philosophy - Brooke Shields in The blue lagoon


Etro - Talitha Getty


Dsquared2 - Vogue 1989 (First directed by Anna Wintour)


Gucci - '70s rockstars


Moschino - Marilyn Monroe's paper doll


Dolce & Gabbana - Marilyn Monroe by Earl Theisen in 1952


Art & Design

Jil Sander - Issey Miyake Pleats Please ads


Antonio Marras - Malick Sibidé


Diesel Black Gold - David Hamilton


Prada - Angela de la Cruz Clutter 2003


Gabriele Colangelo - Diana Molzan 


Max Mara - Lina Bo Bardi's sketches


Sportmax - Shima no ama Kusukazu Uraguchi


Gucci - Pietro Bertelli, Courtesan and Blind Cupid, circa 1588


Trussardi - Rosanna Jones


Salvatore Ferragamo - Naomi Okubo


Marni - Jackson Pollock


Gucci - Dame Laura Knight, 1924


Marco de Vincenzo - Ernesto Attilio


Stella Jean - Prefete Duffaut


MSGM - Kemi Mai